We’re looking for a Marketing Automation Manager to lead the next phase of digital marketing, automation, and customer experience for a fast-growing, data-driven property business.
You’ll be the driver behind automated lead journeys, CRM strategy, and data-driven campaigns that enhance resident engagement and optimise occupancy. While broader digital channels are part of the remit, the focus is squarely on automation, personalisation, and lifecycle management.
Key Responsibilities
Marketing Automation & CRM
* Lead the design, build, and optimisation of end-to-end automated journeys from lead capture to booking, pre-arrival, in-stay, and retention.
* Implement progressive profiling, pre-filled forms, availability widgets, and booking-intent tracking to maximise conversions.
* Maintain and evolve CRM workflows, lead scoring, routing, and unified resident profiles.
* Plan and execute campaigns across email, social, programmatic, and paid channels with performance optimisation in mind.
* Use analytics and reporting to guide channel strategy, attribution, and audience segmentation.
* Support content, website, and microsite optimisation where necessary, including A/B testing and conversion rate improvements.
Data & Reporting
* Produce dashboards and performance reports tracking occupancy, lead conversion, and ROI.
* Ensure GDPR-compliant data management and adherence to marketing governance standards.
Collaboration & Stakeholder Management
* Partner with Operations, Sales, and Product/Tech teams to align campaigns with business priorities and tech integrations.
* Work alongside community and resident experience teams to enhance engagement, advocacy, and retention.
Skills & Experience
* Proven experience in marketing automation, CRM management, and lifecycle marketing, preferably in HubSpot Marketing Hub.
* Hands-on knowledge of multi-channel digital marketing (email, paid social, programmatic) with the ability to optimise campaigns through data.
* Strong analytical skills: dashboarding, attribution modelling, A/B testing, and lifecycle measurement.
* Excellent communication, copywriting, and stakeholder management skills.
* Bachelor’s degree in Marketing, Business, Digital Media, or related field.
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