Key Group is one of the most dynamic and forward-thinking businesses in UK financial services. Since 1998, our brands have helped people unlock a better retirement through later life lending solutions. Our mission is simple: to be the UK's leading later life lending group, powered by respected brands and strong adviser relationships.
We are looking for a strong Brand and PR Manager to join our B2B Marketing division, to lead brand strategy, narrative development, PR oversight and media engagement for our brands, Air and more2life. This role is hybrid, with flexibility to work remotely and regular office collaboration in Preston.
The Senior Brand & PR Manager will This role is responsible for brand campaigns, messaging, earned media strategy, research activation and cross-funnel brand consistency. It works closely with all areas of the B2B Marketing function as well as senior leadership to deliver a unified brand experience.
Key Responsibilities
1. Own the brand strategy and narrative for Air and more2life.
2. Lead brand campaigns from insight to execution.
3. Develop and deliver PR strategy, overseeing media relationships.
4. Direct insight-led storytelling and research activation.
5. Collaborate with marketing teams across the funnel to ensure brand consistency.
6. Work with the Learning & Content team to align adviser materials.