Role: Digital Acquisition Manager- SheffieldSalary: £55,000 - £57,000 per annumHours: 9am- 5pm Monday- Friday (flexibility)Benefits:Hybrid working/ Remote workingFlexibilityHealth and WellbeingSocial GatheringsHolidays- 25 days + statsEnhanced family friendly leaveMaternity and paternity payLife assurancepension 5%Hybrid work model with collaborative days in our Sheffield HQ.Position Overview:As my client continues to grow evolve, maintaining strong standards across the business is a key priority. We are now seeking a Digital Acquisition Manager to help lead that work.Acquisition Strategy & Channel PerformanceOwn the strategic roadmap and execution for paid media (PPC, Paid Social) and SEOPlan and launch campaigns aligned with key segments and funnel stagesManage media spend, forecast performance, and optimise budget allocation to drive ROICollaborate with CRO and Web teams to align acquisition activity with conversion strategyTake end-to-end ownership of acquisition-driven growth, ensuring all campaigns contribute measurable value toward the 20% digital revenue targetCampaign Execution & OptimisationOversee paid media builds, keyword targeting, ad copy, and bid strategiesMonitor daily performance across platforms (Google Ads, Meta, LinkedIn, etc.)Lead A/B testing of creative, audiences, and landing pagesEnsure campaign tagging and tracking are robust for accurate attributionSEO & Organic VisibilityDevelop and maintain an SEO roadmap covering technical, content, and backlink strategiesWork with content teams to guide keyword planning and page-level optimisationCollaborate with the Web & Growth Manager to implement and test structural changes that enhance organic performancePerformance Measurement & InsightBuild and maintain performance dashboards tracking CAC, conversion rate, ROAS, and channel contribution to digital revenueApply multi-touch attribution models to assess channel effectiveness across the funnelProduce insight-led reporting that clearly attributes ROI to digital activity and evidences growth against commercial KPIsTranslate insight into tactical and strategic recommendations for leadershipEnsure end-to-end attribution by owning GA4 and GTM setup, Looker Studio dashboards, and cross-platform integrations (HubSpot, Clarity, BigQuery). Apply and refine attribution models to clearly link media spend to revenue outcomes.Agency Transition & Capability Development (transition phase)Support the transition from agency delivery to in-house management of PPC and SEOLead platform access consolidation, process documentation, and internal handoverIdentify training needs and support capability building within the teamAlign budget management with attribution insights, reallocating spend dynamically to channels proven to deliver qualified leads and salesCollaboration & Stakeholder ManagementCoordinate with Product, CRO, Marketing, Operations and Sales to ensure campaign alignmentContribute to sprint planning, digital roadmap reviews, and revenue forecastingSupport cross-functional prioritisation of key campaigns, traffic-driving content, and funnel metricsTeam Leadership & DevelopmentLine manage the Senior Digital Marketing Executive and any interim support, ensuring high standards in campaign build, optimisation, and reportingDelegate tasks clearly, provide coaching, and conduct regular 1:1s to drive performance and progressionSupport the transition of digital acquisition roles from agency to in-house, helping to define role scopes, capabilities, and hiring needsFoster a test-and-learn culture that encourages autonomy, learning, and continuous improvement within the teamJob requirements: 5+ years’ experience in digital marketing with a strong focus on PPC, Paid Social, and SEOProven ability to manage paid media budgets and optimise for performance (ROAS, CAC, CPL)Hands-on experience building and running campaigns across Google Ads, Meta, LinkedIn, or similarDemonstrated experience improving organic traffic through technical and on-page SEOProven ability to build acquisition dashboards, apply attribution models, and report on campaign ROIExperience managing and developing team members, including delegation, coaching, and performance managementBackground working in cross-functional teams across digital, content, and salesProven expertise in GA4, GTM, and Looker Studio, with hands-on experience implementing event tracking, multi-touch attribution models, and automated dashboards that connect marketing activity to sales performancePreferred: Experience managing in-house digital acquisition following an agency transitionExperience in EdTech, SaaS, or B2B education environmentsAgile marketing experience or working in fast-paced delivery environmentsSkills and competencies: Technical skills: Advanced capability in Google Tag Manager (GTM) including event tagging, funnel setup, and integration with GA4 and HubSpotAdvanced knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign ManagerStrong applied knowledge of attribution modelling and budget optimisation, able to evidence ROI from first touch through to closed revenue Skilled in SEO tools such as SEMrush, Screaming Frog, and Google Search ConsoleConfident with analytics platforms including GA4, Looker Studio, and HubSpotDeep understanding of UTM strategy, campaign tagging, and attribution tracking