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At Wagamama, we’re an eating house for the soul. With over 165 UK restaurants and growing, our purpose is to nourish the world from bowl to soul. Inspired by fast-paced Japanese ramen bars since 1992, Wagamama celebrates Asian food and brings it to life.
We’re looking for a Social Media + Events Manager to join us on our journey of true nourishment.
Purpose
This role is responsible for ensuring we remain top of mind, generating buzz, talkability, and brand fame in social media and via events, driving footfall to our restaurants and delivery app to grow covers and LFL sales. You will work closely with the Senior Paid Media & PR Manager to ensure campaigns are fully integrated across all channels for maximum impact.
Key Accountabilities
Social Media Management
1. Develop and execute our annual and quarterly social media strategy and plan.
2. Define the channels we operate in, set goals, and plan our content/calendar weekly and monthly.
3. Brief the creative team on content requirements, ensuring relevance to the channel and strategy.
4. Monitor and report on the effectiveness of social strategies and plans monthly.
5. Manage the 365 agency daily, lead Monthly Business Reviews (MBR), and attend Quarterly Business Reviews (QBR) with the Marketing Director and CMCO.
Event Management
1. Create and execute our event marketing plan in collaboration with agency partners.
Key Requirements
* Creative thinking
* High attention to detail
* Highly cross-functional team player with strong communication skills
* Experience in campaign management, including activation of high-spend multi-channel media campaigns
* Strong leadership skills, with the ability to motivate, upskill, and support two direct reports
* Confidence and experience in presenting
* Strong commercial acumen
What’s in it for you
* Discretionary 10% annual bonus opportunity
* Pension contribution
* 25 days holiday plus all bank holidays
* Various discounts across retail, hospitality, and leisure
* Family-friendly policies: Expectant parents or those adopting a child receive 26 weeks full pay and 13 weeks half pay.
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