At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
F5 is seeking a driven and strategically minded Senior Regional Sales Manager to lead our growth in AI-driven opportunities across the UK.
This role is at the intersection of cutting-edge AI infrastructure, national strategic programs, and F5’s evolving AI portfolio, including F5 AI Gateway and BIG-IP Next AI capabilities.
The ideal candidate will be responsible for identifying and developing opportunities with customers investing in GPUs/DPUs (e.g., NVIDIA), and for engaging with regional AI ecosystems and alliances.
We’re looking for someone who’s not only a strong sales hunter but also a connector. Someone with established relationships across AI alliances, strategic partners, national AI programs, and infrastructure vendors, who can open doors and help position F5 as a long-term AI enabler in the region.
Key Responsibilities:
1. Drive AI-related sales for F5 across the UK, focusing on organizations deploying or planning investments in NVIDIA or similar DPU/GPU-based AI infrastructure.
2. Identify and develop opportunities where F5’s AI portfolio, including BNK (BIG-IP Next for Kubernetes), can play a critical role in securing and scaling AI workloads in modern and containerized environments.
3. Target strategic AI initiatives across the region, especially in sectors such as government, defense, telecom, smart cities, and national data infrastructure
4. Build and expand strategic relationships with ecosystem players, including cloud service providers, AI hardware vendors (e.g., NVIDIA), national AI bodies, and AI-focused partners.
5. Leverage your existing network to open doors and position F5 in early-stage AI projects where our solutions can add value.
6. Work closely with internal teams, including Sales Engineering, Product, Partner, and Marketing, to develop strategic account plans and value-driven proposals.
7. Maintain a strong pipeline of AI-related opportunities across the region and deliver on ambitious sales goals aligned with F5’s AI growth strategy.
8. Represent F5 at key AI summits, partner forums, and national digital transformation events, acting as the regional face of F5’s AI strategy.
What We’re Looking For:
9. 8–10+ years of enterprise sales experience, ideally with a mix of infrastructure, AI, or security solutions, with a clear record of hunting and closing large, strategic deals.
10. Strong understanding of AI infrastructure, including LLMs, GPUs/DPUs, Kubernetes, and AI/ML security challenges.
11. Proven experience working with or alongside AI ecosystem players such as cloud providers, chipset vendors (NVIDIA or similar), and national AI or digital transformation entities.
12. A robust network across UK-based AI alliances, infrastructure leaders, or government innovation programs.
13. Experience in engaging C-level stakeholders, including CIOs, Chief AI/Data Officers, and transformation leaders.
14. Familiarity with F5 products is a plus, especially BIG-IP Next, NGINX, XC, BNK, and AI Gateway.
15. Fluent in English
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.