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Position:Head of Commercial Strategy – High-Growth Functional Drinks & Supplements Brand
Location: London (Hybrid) – 1–2 office days per fortnight, with occasional UK and international travel
We’re working on behalf of a high-growth business operating in the sports, nutrition, drinks, and supplements space that has quickly gained traction across DTC and Amazon, with exciting plans now underway to expand into retail and wholesale.
Backed by influential founders, incredible investors and a highly engaged community, the business has sold millions of units within its first two years and continues to grow month on month. With a full product portfolio across ready-to-drink cans as well as supplements, this is an opportunity to help shape the next phase of a digitally native challenger brand on the move.
They are now hiring a Head of Commercial Strategy to bring structure and clarity to their commercial decision-making across channels. You’ll work closely with the Sales Director and leadership team to ensure every commercial lever—from pricing and margin to promo planning and forecasting—is optimised for growth.
Key Responsibilities:
* Build out commercial reporting and insights across all sales channels—DTC, Amazon, TikTok Shop, and emerging retail partnerships
* Maintain detailed P&L modelling at SKU and channel level, ensuring visibility of true margin after fees, promotions, and fulfilment
* Monitor promotional activity and assess return on investment across digital and retail channels
* Analyse the performance of subscription models, identifying ways to increase customer retention and lifetime value
* Lead commercial planning processes, aligning sales forecasts with stock availability and production timelines
* Partner with the Sales Director to evaluate retail and wholesale deals, trade terms, and customer growth plans
* Work cross-functionally to ensure cash flow and purchasing decisions are guided by commercial performance
* Deliver regular reports and insights to senior stakeholders, highlighting commercial risks, opportunities, and performance trends
About You:
* Commercially minded with experience in FMCG, particularly across DTC and omnichannel sales
* Proven track record of owning forecasting, reporting, and financial models in a fast-paced environment
* Confident building and analysing performance data in Excel/Google Sheets
* Familiar with margin dynamics across DTC platforms, Amazon, and retail/wholesale channels
* Able to work closely with marketing, operations, finance—and particularly sales—to align on business priorities
* Comfortable making data-driven recommendations that drive margin, growth, and operational efficiency
* Comfortable operating as an individual contributor, managing your own workload without direct team support
Why This Role?
* Shape the commercial direction of a brand at a pivotal point in its growth
* Work directly with the Sales Director and senior leadership on high-impact strategic decisions
* Join a mission-led business with strong traction and high consumer engagement
* Real ownership and visibility in a fast-paced, entrepreneurial environment
* Attractive package with clear scope for progression
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