Lead Generation & Marketing Executive
Full Time, Permanent, Horncastle.
Salary £30,000 – £35,000 plus benefits.
The Role
Working closely with the Marketing Manager, the Lead Generation & Marketing Executive will be responsible for tactical marketing initiatives, overseeing CRM automations, short‑term lead generation strategies and conducting market research to support and inform wider marketing efforts.
A major focus will be on pipeline development and client acquisition, with responsibility for maximising conversions of opportunities into sales through ongoing campaign research, execution and optimisation of targeted activities. Brand image plays a core part in the current marketing strategy, so the candidate must understand brand value and the role of image throughout every touchpoint. The role requires a proactive approach, combining data‑led insight with effective delivery techniques to drive revenue growth.
Key Responsibilities
* Conduct market research on industry, economic changes, competitors and clients.
* Analyse industry reports and provide recommended actions based on insights.
* Utilise research to develop and execute strategies.
* Analyse and report to the wider business to inform strategy.
* Coordinate short‑term marketing strategies to generate and quantify new leads.
* Build and manage a robust sales pipeline of prospective clients.
* Support the conversion of existing quotations into sales.
* Assist with long‑term marketing and brand‑building initiatives when needed.
* Oversee CRM automations and lead flows effectively.
* Analyse outcomes as required and share insights to further inform strategy.
The Candidate
* A degree in Marketing, Business or a related field (or equivalent experience).
* Strong written and verbal communication skills.
* Highly organised with strong attention to detail.
* Ambitious and self‑motivated.
* Understanding of marketing concepts.
* Lead generation experience, ideally B2B.
* Data analytics – use of MS Excel and CRM systems.
* Due to the rural location, the successful candidate will need to have their own transport.
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