Job Description
As Regional Sales Manager, you will lead a team of 8 direct reports (7 Sales Development Managers and 1 New Business Manager), driving sustainable volume growth, profitability and long-term customer partnerships across the territory.
You will take full ownership of the regional P&L, build and execute a clear commercial plan aligned to company strategy, and ensure Greene King is positioned as the leading supplier partner in the Free Trade market.
This is a leadership role that blends strategic thinking, commercial accountability and inspirational coaching—where your ability to unlock potential in others will define your success.
Qualifications
Your role as Regional Sales Manager Herts & Essex
Inspiring Leadership & Elite Coaching
* Create a high-performance, winning culture rooted in Greene Kings core values.
* Lead through coaching and structured 1-2-1 development, spending significant time in trade to turn strong performers into exceptional ones.
* Engage and inspire your team through clear communication, feedback and inclusive engagement initiatives, leveraging channels such as the Employee Engagement Survey.
* Build both collective and individual capability across the team.
* Own and deliver the regional P&L, ensuring compliance with budget processes and financial adherence.
* Identify and implement creative solutions to drive continuous improvement in Own Brand Volume and overall profit targets.
* Create and execute an optimal regional call strategy that underpins the national sales strategy.
* Develop a clear commercial plan aligned to company strategy, ensuring directives are understood and executed locally.
* Ensure account retention plans and new business targets are achieved, balancing best-in-class account management with strategic territory expansion.
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* Growth, Partnerships & Brand Leadership
* Lead your SDMs to unlock innovative ways to secure and retain sustainably profitable accounts.
* Empower your New Business Manager to secure high-value, strategically important new business opportunities.
* Maximise loans and Value for Venues opportunities to position Greene King as the partner of choice in the territory.
* Act as a lead partner with cross-functional teams to improve cost to serve, enhance supply chain effectiveness, and deliver compelling brand strategies within the Free Trade market.
* Implement the brand plan, ensuring all regional opportunities are identified and executed.
* Ensure the team remains informed and trained to react to emerging trends in a fast-moving market.
* Commercial Excellence & Strategic Delivery
* Own and deliver the regional P&L, ensuring compliance with budget processes and financial adherence.
* Identify and implement creative solutions to drive continuous improvement in Own Brand Volume and overall profit targets.
* Create and execute an optimal regional call strategy that underpins the national sales strategy
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* What you’ll bring…
* Proven experience within an FMCG sales environment (account management and new business desirable).
* Strong commercial and financial acumen with experience managing budgets or P&L responsibility.
* Exceptional coaching, negotiation and influencing skills.
* Excellent communication built on trust, values and reliability.
* High levels of resilience, accountability and strategic thinking.
* Competency in Word, Excel and PowerPoint.
* Relevant qualification (or working towards) or equivalent experience.
Additional Information
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
* The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
* Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
* Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
* Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
* Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
* Wagestream – access your wage before payday for when life happens.
* Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…