Eyewear Sales Representative job, North West Midlands. Zest Optical are seeking a dynamic and driven Eyewear Sales Representative to join a leading optical frame business. This role will cover the North West Midlands region (Staffordshire, Worcestershire, Shropshire & North Wales), focusing on growing and nurturing relationships with eyecare professionals. As an Eyewear Sales Representative, you will be responsible for building exceptional customer relationships, combining account management with new business development. Reporting to the Sales Director, this role is ideal for someone passionate about eyewear and driven to deliver results. Key Responsibilities: Develop and execute a strategic sales plan to expand the customer base and increase market presence Meet with clients virtually and in person (max 4 visits per year per customer) to understand their needs and provide tailored solutions Drive profitability through product mix optimization, upselling, and training support Negotiate sales agreements and bonus structures within agreed limits Act as a brand ambassador, representing the company at all times and supporting marketing initiatives Manage the sales pipeline and assist with month-end and year-end processesRequirements: Previous field sales and/or optical experience (Dispensing Optician or Practice Manager) Strong understanding of the eyewear market and competitor landscape Excellent organisational and communication ski...