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Paid social director - agency

Watford
Media Stack
Director
Posted: 19 May
Offer description

About Media Stack

Media Stack is a network of ecommerce specialists with 50+ years of combined experience across paid media, creative strategy, and CRO. We work with ambitious consumer brands across fashion, beauty, and wellness, and we're building a team of people who take genuine ownership over their work and care about the results as much as our clients do.


The Role

We're looking for a Paid Social Director to take ownership of paid social at Media Stack. This is a full-time, remote role for someone who is as comfortable in the data as they are in a client call — and is able to lead and craft the creative strategy.


You'll be managing and scaling campaigns across Meta and TikTok for a portfolio of ecommerce clients, working closely with our in-house Creative Strategist, and helping shape how the paid media function operates at the agency. This is a leadership role as much as an execution role.


What You'll Be Doing

* Planning, executing, and optimising paid social campaigns across Meta, TikTok, and other paid social channels
* Collaborating closely with our in-house Creative Strategist — you'll be the key performance input, feeding data-driven insights into the creative process to inform what gets made and tested next
* Leading on creative strategy from a performance perspective — analysing what's working, identifying winning angles, and briefing creative on hooks, formats, and messaging
* Owning client relationships directly — communicating performance clearly, proactively flagging issues, and building trust
* Forecasting, budget pacing, and reallocation across accounts to maximise performance
* Setting up and interpreting A/B tests across creatives, audiences, and bidding strategies
* Applying attribution modelling knowledge to reporting and client-facing analysis
* Contributing to how the paid media department is built and run


What We're Looking For

* 7+ years managing paid social campaigns, primarily Meta and TikTok
* Proven track record with ecommerce consumer brands — fashion, beauty, and/or wellness
* Strong analytical ability — attribution modelling, ROAS, CAC, funnel dynamics
* A genuine creative strategist — you understand why an ad works, not just whether it does
* Direct client-facing experience — you're transparent, articulate, and proactive
* Someone entrepreneurial — if you've run your own venture at some point, even better
* Advanced in Excel or Google Sheets for reporting and analysis
* Familiarity with Motion (creative strategy tool) — not a hard requirement, but a strong preference
* Comfortable working independently in a remote environment
* Agency experience is a strong plus; brand-side experience also valued
* Someone that is always looking to improve process efficiencies.
* AI native to support with work.


You'll Thrive Here If You

* Want to own a channel, not just execute on it
* Have strong opinions about creative and can back them up with data
* Are energised by fast-moving ecommerce environments
* Treat clients like partners, not accounts
* Are naturally entrepreneurial and take initiative without being asked


Interview Process

You'll be asked to complete a full account audit of one of our client accounts as part of the process.

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