Job Title: Paid Search Optimization
Location: London, UK
Duration: 12 Months Contract
Mode: Hybrid (3 Days/Week)
Responsibilities
* Own the strategy, execution, and ongoing management of direct response Paid Search campaigns with the goal of subscriber acquisition.
* Ensure campaigns are executed flawlessly, with a constant eye on performance.
* Track, measure, and analyze campaign success, using performance signals to inform optimization regimen.
* Liaise with the Media Strategy team to gain an understanding of campaign‑specific goals, targeting, and budgets, while collaborating on best practices and strategic recommendations.
* Drive Paid Search innovation within the team – identify and/or build tools to improve automation, identify and spearhead the testing of new betas, keep abreast of market trends and developments from publishers.
* Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
* Hand‑on bid‑based buying and optimization across a number of platforms, including platforms such as Google Ads, Microsoft/Bing, Apple Search Ads.
Qualifications
* 2+ years of hands‑on, in‑platform experience within a Paid Search position.
* Proven success with direct response Paid Search campaigns with expertise in attribution and conversion tracking.
* Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred.
* Self‑starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
* Strong verbal and written communication skills.
* Analytical and comfortable dealing with data and reporting.
* Reasonable availability to respond to requests and attend to the Real Time needs of campaigns outside normal business hours.
* Willingness and flexibility to "pitch in" with various ad‑hoc projects to help support the larger team, including cross‑functional support to other bid‑based buyers (social, programmatic, SEM).
* Ability to adapt to change and continually evolve skills to meet the ever‑changing needs of the television and streaming industry.
* Proficient in Microsoft Office and Google Drive systems, specifically in Excel/Sheets.
* Must have the legal right to work in the country you are applying for.
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