AtKensington, we pride ourselves on an entrepreneurial culture that empowers us to think creatively, share our thoughts, collaborate, and voice our opinions. It's how we've innovated, inspired, led, learned, and succeeded for 40 years.At ACCO Brands, we design, manufacture and market branded consumer and end:user products that help people work, learn, play, and thrive.Kensington is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business, and home office professionals around the world for more than 40 years. We pride ourselves as 'The Professionals' Choice', and on our core values surrounding design, sustainability, quality, and support.
PowerAis a global leader in video gaming accessories. We take our responsibility to provide well designed and affordable products very seriously. Our passion is gaming, and our mission is to bring gamers of all levels, memorable experiences that enhance the fun and excitement of gaming.
Job Summary
The Marketing Manager UK will be
responsible for developing and managing successful and engaging B2B and B2C marketing campaigns working closely with the sales teams, internal stakeholders, partners (resellers, etailers and distributors) and a selection of marketing agencies in multiple markets across the Kensington and PowerA brands.
The primary objectives for this role will be to increase profitable sales revenue through channel partners in multiple markets and channels as well as increasing end user marketing lead pipeline through various marketing methods.
This role will involve semi:regular travel.
The closing date for applications has been extended to 22 June 2025. Interviews will be conducted from w/c 30 June 2025.
Responsibilities
:Build and execute online and offline demand generation plans with B2B, etail and retail channel partners to increase run rate sales, grow market share and to drive lead acquisition
:Build and maintain relationships with B2B, etail and retail channel partners throughout the region, and leverage those relationships to develop marketing plans, incentives, and programs to strengthen collaboration and drive sales. Travel to strategic business partners is necessary in this role
:Manage the Marketing Development Funds (MDF) for the customers within region, ensuring budget spend discipline with comprehensive planning, tracking and ROI analysis
:Utilise TAM and market data to formulate marketing plans, targeting areas for low hanging fruit share gain activities
:Ensure new products are launched through the channel flawlessly, gaining sales velocity quickly
:Working with global brand and digital marketing teams, develop digital marketing campaigns, including but not limited to PPC and Paid Social, to generate B2B leads for the sales team to engage and where to buy leads for our etail partners
:Working collaboratively with regional etail channel partners, ensure Kensington and PowerA products are merchandised optimally and plan marketing activity to drive sales and take share online
:Identify opportunities for share gain and sales growth and develop strategies and tactics to execute on those opportunities
:Build strong internal relationships with Office/Consumer Channel colleagues, acting as a Kensington and PowerA expert in relevant markets to help drive sales growth and new listings within the office channel
:Provide inputs into the Demand Planning/Forecasting process to ensure product availability
Qualifications
:Experience in B2B and/or etail/retail marketing, preferably in tech, consumer electronics or gaming, with a focus on channel/partner marketing
:Financially and commercially astute, with budget control experience
:Working knowledge of google marketing suite and paid social practices to drive consumer demand and B2B lead acquisition would be beneficial
:Self:starter who is professional, has a results driven attitude and strong work ethic
:The ability to