At HelloFresh, we've built a brand that's known, but our ambition is to become a brand that is part of UK food culture. We are moving beyond functional and discount-led marketing to become a brand that is part of the UK's conversation. This is our next chapter, and we're looking for a leader to help us write it. We are looking for a Senior Manager Brand Partnerships to build a world-class brand partnership function. You will be at the heart of our most creative and ambitious campaigns, identifying and executing partnerships that go beyond a logo and become genuine, culture-shaping moments.
Your Mission
1. Strategy & Sourcing: You will develop the partnerships strategy, proactively identifying and vetting partnerships with brands, creators, and platforms that are defining the cultural zeitgeist in the UK.
2. Negotiation & Delivery: Lead the strategy for partnerships that aren't just ads, but stories. You will own the full lifecycle of these collaborations, from initial outreach to negotiation and seamless delivery.
3. Create Earned Buzz: Your focus will be on collaborations that generate genuine earned media and social conversation, proving our relevance and building brand equity in ways paid media can't.
4. Cross-Functional Leadership: You will be the primary point of contact for external partners and a key internal stakeholder, ensuring partnerships are seamlessly integrated into our broader marketing campaigns.
5. Measurement: You won't just track clicks. You'll define the new standards for success, proving the value of brand-led partnerships with metrics that link directly to our business growth.
Who You Are
6. You have 7+ years of experience in brand marketing or partnerships, with a proven track record of creating work that turns heads and earns headlines.
7. You have a deep, intuitive understanding of UK culture and what makes a brand feel authentic and relevant. You know what's next before it happens.
8. You are a master negotiator, a natural relationship builder, and a relentless problem-solver.
9. You are a risk-taker with a portfolio that shows you're not afraid to challenge the status quo and think in terms of "what if?"
10. You are passionate about food, ambitious about your career, and ready to make a significant impact on a global brand.
What you will get in return:
● 70% off HelloFresh or Green Chef boxes
● Company pension scheme
● Gym membership
● Bupa private medical insurance (including dental & family cover options)
● Electric vehicle scheme
● Mental health first aiders and an employee assistance programme
● Dog friendly office
● Eye care scheme
● Cycle to work scheme
● Group Life Assurance
Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London
Hybrid Working Policy
We offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office. For more details on eligibility and how this applies to the role you're applying for, please consult with our recruiter.
Next steps: Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks.