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If you are a heavyweight CMO with the ambition to reshape an industry, Layers is offering you a seat at the table, and generous equity in the upside.
Our mission is simple: make sustainable fashion the default, by reinventing how the world shops secondhand.
We are looking for a world class CMO to lead that charge, someone who can architect growth, build cultural relevance, and take Layers to scale.
Layers is a new kind of marketplace, built from inside the supply chain.
We connect the world’s largest suppliers of secondhand clothing directly with global consumers, managing everything from sorting to delivery. No middlemen. No waste. No compromise.
What Makes Us Different:
* Only affordable, like new clothing, no junk
* Every size. Every style. One listing per category. Just choose color and size
* Fully managed by us, consistent, fast, and seamless
* Zero inventory risk, 10x lower ops cost than competitors
* First profitable resale infrastructure at scale, built for collaboration
* One location powering delivery to 21 countries
Our model is differentiated, scalable, profitable and provides real tangible value to the world. We are a hungry team aching to achieve fulfillment by making an impact, looking for likeminded individuals to join us on our journey.
Responsibilities
Own and execute our full go to market strategy
Build and lead a marketing team across performance, content, retention, and influencer
Engineer an influencer machine that can scale to 100,000 creators
Make Layers the default resale brand for not just Gen Z, but beyond
Optimize CAC, LTV, conversion, and virality with surgical precision
Craft our brand voice and visual language with cultural fluency and taste
Qualifications
* Energy, grit, and founder level ownership, you want to build a category defining brand
* Proven 0-1 growth operator, ideally in resale, fashion, DTC, or marketplaces
* Experienced with early stage chaos and fast scaling teams
* Deep understanding of influencer strategy and social first marketing
* Brand + performance hybrid, strategic thinker and hands on executor
* Culture obsessed: you move fast, fluent in internet culture, and read the room
* Analytical, but not afraid to break the model when instinct says go
We are building the first scalable and profitable infrastructure to bring secondhand mainstream. If you align with this, I'd love to speak with you.
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