Assistant Store Manager Confidential Premium Outdoor Brand Liverpool One Salary: £28,000 per annum. Working hours: 8-hour shifts between 08:00 and 22:00. Join a fast-growing, confidential premium outdoor lifestyle brand that turns stores into hubs for adventure lovers. Were looking for a hands-on leader who drives sales, builds high-performing teams, and brings retail operations to the next level. What youll own Lead and motivate the store team to hit sales targets and deliver standout customer service. Oversee daily operations with the Store Manager: stock, merchandising, visual standards. Recruit, train and develop staff to build a high-performance culture. Use sales data and KPIs to shape commercial decisions and staffing. Represent the brand in-store and in the local community; support marketing, events and product launches. Who you are Proven senior retail experience, ideally in fashion, lifestyle, or outdoor. Strong leader and coach with commercial awareness and data literacy. Confident communicator and problem solver; comfortable with Shopify and Microsoft Office. Passionate about the outdoors and brand-driven retail experiences. Perks 25 days holiday England bank holidays Staff discount; uniform allowance; flexible working; EAP & Health Shield cash plan; mortgage benefit scheme Apply now If youre ready to step into a visible leadership role at a premium retail destination