£70,000 basic salary, plus £5,500 car allowance
Haydock, Merseyside
The role
Reporting to the Chief Marketing and Corporate Affairs Officer, the Head of Handepay Marketing will lead a small team in the creation and execution of the companys marketing & PR plans for SMEs across all channels, driving leads and revenue growth for the Handepay cards business.
The responsibilities
Lead the strategy and execution of the companys marketing & PR plan for Handepay that positions the business as the leading brand in the sector to help SME businesses grow and drives leads and sales growth
Act as the go to for the Manging Director, Card Services, developing the marketing strategy and executing marketing plans that support the strategic and operational plans for the business as well as driving sales via multiple channels
Own lead generation into Handepay sales teams, using data, customer profiling and AI tools to deliver growth in new customers across appropriate channels
Lead and execute social media and content marketing strategies for SMEs, including blog posts, articles, white papers, and infographics
Support development and management of the Handepay websites
Manage the performance of the team, coaching and developing them and building capabilities aligned to business strategy
Provide regular and consistent reporting of marketing ...