PPC Executive
Full Time
Are you looking to make your next move within your PPC career? We have an exciting opportunity for a PPC Executive to join one of Scotland’s largest Motor retailing groups.
John Clark Motor Group is searching for a PPC Executive to join our team. Reporting directly to Digital Marketing Manager, the PPC Executive will be responsible for efficient paid search campaign management across multiple channels such as Google, Microsoft, YouTube and Yahoo. The successful candidate will focus on campaign optimisation to improve performance and guarantee an excellent ROI against business objectives. The role also involves managing supplier relationships on behalf of the company and the Marketing team.
The PPC Executive role:
* Directly support Digital Marketing Manager and the Mainstream Marketing Team on a regular basis to keep them up-to-date of all PPC and Display activity.
* Optimise accounts, campaign execution, keyword research, ad copy creation, and bid management.
* Adhere to deadlines set by Businesses and Dealer Marketing Teams.
* Use reporting, analysis and insight to develop and optimise campaigns.
* Manage campaign creation, ad copy and creative strategy & optimisation.
* Manage keyword and placement selection, implementation and optimisation strategy.
* Manage PPC audience and remarketing lists.
* Ensure company financial processes and deadlines are adhered to.
The PPC Executive will have:
* Degree in marketing or related field preferred.
* Previous PPC or SEM experience.
* Strong analytical, reporting and Excel skills.
* Understanding of website tagging and tracking.
* Good verbal and written communication skills.
* A passion for digital marketing and an up-to-date understanding of latest trends.
Benefits:
* Preferential rates on vehicle parts purchases and servicing.
* Industry leading discounted Employee Car Scheme.
* 30 Day Holiday.
* Award-winning in‑house and manufacturer training.
* Cycle to work scheme.
* State‑of‑the‑arts dealership standards.
* High earning potential through commission or bonus.
* Some roles offer company car.
* Life assurance.
* Group contributory pension scheme.
* Career development opportunities.
Location: Aberdeen
Working Hours: 9am – 5pm (Full Time)
Salary: £29k plus bonus and other benefits.
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