Job Title
Head of Social Media
Reports to
Operations Director / Managing Director
Location
Office-based, hybrid
About POD
Pod Digital is a results-driven digital marketing agency, dedicated to exceeding client expectations and going the extra mile. Our growing client base includes exciting brands in a range of sectors, such as sport and leisure, HR, construction, finance, beauty, fashion, pet, homeware, food and drink and many more. We're now on the lookout for the next member of our team
Role Purpose
The Head of Social Media will lead the strategy, planning, and execution of all paid & organic social media activity across the organisation's client base and internal brand. They will be responsible for driving measurable growth, engagement, and ROI through best-in-class campaigns, ensuring the social team delivers against business objectives and maintains our position as a leader in digital marketing innovation.
Key Responsibilities
Strategic Leadership
* Develop and oversee the social media strategy for both clients and the company's own brand, ensuring alignment with overall marketing and business goals.
* Monitor and adapt strategies to reflect industry trends, platform updates, and consumer behaviour shifts.
* Lead on setting KPIs, measuring performance, and reporting outcomes against objectives.
Team Management & Development
* Manage, mentor, and inspire the social media team, ensuring skills growth and high performance.
* Oversee resource allocation to maximise output within client scopes and retainers.
* Conduct regular 1-to-1s, performance reviews, and training sessions.
Campaign & Content Excellence
* Ensure all campaigns are creative, engaging, and data-driven.
* Approve and oversee content calendars, paid social activity, and influencer partnerships.
* Maintain quality control across copy, visuals, and messaging to ensure brand consistency.
Collaboration & Cross-Department Integration
* Work closely with PPC, SEO, content, video, and web teams to ensure an integrated approach to campaigns.
* Use attribution and analytics to demonstrate the impact of social media on the full customer journey.
* Identify cross-sell opportunities for other services such as telephone AI and email marketing.
Commercial Responsibility
* Maintain a client retention rate of 98%+ and ensure department profit margins remain above 60%.
* Identify and deliver growth opportunities within the existing client base.
* Support the sales team with social media insights and proposals for new business.
Required Skills & Experience
* At least 3 years experience managing large-scale social media campaigns across multiple platforms.
* Strong leadership skills with a track record in managing and developing teams.
* Excellent understanding of paid and organic social strategies.
* Proficiency in analytics tools (e.g., Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads Manager, Google Analytics, Looker Studio).
* Exceptional copywriting, visual communication, and brand storytelling skills.
* Strong commercial awareness with the ability to manage budgets and deliver ROI.
Personal Attributes
* Strategic thinker with creative flair.
* Highly organised, proactive, and detail-oriented.
* Data-driven mindset with the ability to translate insights into action.
* Collaborative approach with excellent stakeholder management skills.
KPIs & Success Measures
* Client retention rate at or below 2%.
* Department profit margin above 60% monthly.
* Social media campaigns achieving agreed KPIs (engagement, reach, conversions, ROI).
* Growth in client social media budgets and new service adoption.
* Timely and accurate reporting with actionable insights.
Benefits of working at Pod Digital.
* Private healthcare - help pay for your dentistry or opticians.
* Star of the Week & Employee of the Month – vouchers.
* Training programmes - we surround you with people that settle for nothing but the best.
* Career development opportunities - we recognise potential and provide exposure to all areas of the business and promote when deserved.
* Team building events - we host both a summer and Christmas party.
* Competitive holiday allowance.
* Office dog - always on standby
Pay up to £50,000 depending upon experience.
Being an equal opportunity employer, all qualified applicants will receive consideration for employment without regards to race, religion, colour, gender, or disability.
Job Types: Full-time, Permanent
Pay: £35,000.00-£50,000.00 per year
Benefits:
* Company events
* Company pension
* On-site parking
Ability to commute/relocate:
* Lutterworth LE17: reliably commute or plan to relocate before starting work (required)
Experience:
* Social media management: 3 years (preferred)
Work authorisation:
* United Kingdom (required)
Work Location: In person