Job Title:
Director of Sales – Luxury Hotel & Resort
Salary:
Up to £80,000 + Bonus
Location:
Buckinghamshire
We are currently recruiting a Director of Sales to join a prestigious luxury hotel and resort. This is a rare opportunity to lead sales across all key segments — including corporate, events, golf, leisure, and F&B. The ideal candidate will be commercially astute, highly motivated, and able to position the resort within the competitive luxury hospitality market.
About the position
* Develop and deliver the overall sales strategy to drive revenue across rooms, events, golf, leisure, and F&B.
* Identify and grow new business opportunities, whilst nurturing existing client relationships.
* Act as the market segment specialist across corporate, leisure, weddings, events, and memberships.
* Oversee the proactive sales and events teams, ensuring revenue targets are achieved across all segments.
* Lead on pricing, segmentation, and distribution strategies in collaboration with revenue management.
* Host key clients, FAM trips, and site inspections, showcasing the resort's luxury offering.
* Deliver clear reporting on performance, including forecasting, ROI analysis, and market trends.
* Work closely with the Executive team to ensure all activity supports profitability and long-term growth.
The successful candidate
* Proven experience as a Director of Sales (or equivalent senior role) within luxury hotels, resorts, or venues.
* A strong understanding of the luxury hospitality market, with experience across multiple segments.
* Commercially focused with the ability to make strategic and tactical decisions to maximise revenue.
* A dynamic leader with excellent communication skills and the ability to inspire and mentor teams.
* Track record of building strong relationships with high-value clients, agencies, and partners.
* Knowledge of hotel operations, events, and golf or leisure offerings is highly desirable.
Company benefits
* Competitive salary
* Performance-based bonus structure
* Opportunity to lead sales for a market-leading luxury resort
If you are keen to discuss the details further, please apply today or send your cv to
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