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Position:
Marketing Manager
Location:
Watton
Salary:
£40k - £50k
Duties and Responsibilities:
* Lead the Marketing team, driving the development of marketing strategy and overseeing the planning and execution of projects, including website design and development, CRM, and performance reporting.
* Collaborate with management teams to develop and present strategies to refresh the corporate identity, aligning the business focus with industry trends in process electrification and renewable technologies.
* Work closely with cross-functional teams (including Sales, Engineering, and R&D) to create and design engaging content for product launches and sales initiatives across both digital and traditional marketing channels.
* Conduct research on market trends, target audiences, competitors, customer feedback, and the end-to-end consumer journey.
* Define campaign goals, establish key performance indicators (KPIs), and regularly evaluate and report the performance of all digital marketing campaigns against targets.
* Oversee the copywriting of technical articles and white papers in collaboration with engineering teams, ensuring the production of high-quality content for both web and presentation use.
* Prepare monthly marketing reports, identifying areas for improvement and recommending strategic adjustments based on analysis of web traffic and search engine data.
* Brief team members on project objectives, monitor progress, and ensure projects are delivered on time and within scope.
* Identify and manage the resources required to support project demands, including internal staffing, budget, and external contractors.
* Manage content across all platforms, working with department heads to keep published materials up to date and accurate.
* Maintain and update all social media platforms and company websites with regular news and developments.
* International travel may be required.
Key Skills and Experience:
* Strong organisational and planning skills.
* Experience in an engineering or manufacturing environment is beneficial.
* Proven experience managing creative and web development projects.
* Degree or equivalent industry experience.
* Experience in copywriting technical documents.
* Solid understanding of SEO and its application in marketing strategies.
Key Stakeholders and Interfaces:
* Management Teams: Reporting and presenting the ongoing management of projects and departmental activities.
* Sales: Collaborating with sales teams to understand market trends and support the creation of content, campaigns, and materials for communicating product information to customers.
* Research & Development: Partnering with R&D on creative content for campaigns and supporting sales efforts.
* Quality Control/Assurance: Ensuring accurate document control of technical information for digital and print content.
* IT: Coordinating with IT for technical support and platform management.
* Accounts: Supporting annual departmental budgeting and overhead planning.
* External Partners: Managing communication with subcontractors and suppliers.
Benefits:
* Company pension
* Early finish on Fridays
* Cycle to work scheme
* On-site parking
* Sick pay
* Complimentary tea, coffee, milk, and fresh fruit
Sounds like something you would be interested in? Hit apply or contact Lewis Woollard directly at 01603 415 100.
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