Job Description
Email & Content Writer
Contract: Full-Time, In-House
Location: Floor Street. Barewood, Birmingham
Salary: £30,000
About Floor Street
We’re Floor Street, one of the UK’s fastest-growing interior brands and a leader in redefining how people buy flooring online.
One of The Sunday Times Top 100 Fastest-Growing Companies (2025), with over 65% average annual growth, we’ve doubled revenue year after year and are now on track to break £13 million in 2026.
We started in 2019 with nothing but grit. Fast forward a few years, and we’ve built a national brand trusted by thousands of customers and loved for doing things differently. Our mission is to help everyday people transform their homes faster, simpler, better, and for less. We will do this by adhering to our values: innovate, simplify, educate, and empower. By doing this, we will deliver the world's best online flooring experience and make the online flooring buying experience a delight for our customers.
Our Culture
We’re not a normal company, and this isn’t a normal team.
We move with urgency, focus, and pride. Everyone here is expected to raise the bar, take ownership, and move fast. We set high standards because we believe exceptional teams build exceptional companies.
There’s no ego here. Just discipline, creativity, and care for the mission. We share information openly, make decisions based on truth and data, and treat customers like family.
We’re here to innovate and set new standards for an old industry, to show what happens when craftsmanship meets technology, and passion meets purpose.
This is a place for people who want to win, not for the sake of a title, but to create real impact, build something meaningful and long-lasting, and grow fast in the process.
There are no paths for us to follow, so we build new ones for others to use and follow.
And if we move forward together, success will take care of itself.
Role Overview
We’re looking for an Email & Content Writer (Klaviyo Specialist) a storyteller with the precision of a marketer.
You’ll own Floor Street’s tone of voice across email, blog, and retention channels crafting the words, campaigns, and automations that turn browsers into buyers, and buyers into lifelong customers.
You’ll write with heart and purpose building trust, inspiring action, and creating stories that make our customers proud to be part of Floor Street.
If you love writing copy that actually sells, building flows that convert, and creating brand content that people feel, this role is for you.
Key ResponsibilitiesEmail Marketing (Klaviyo)
* Plan, write, design, and schedule all Klaviyo campaigns and automated flows from welcome and cart abandonment to post-purchase, review requests, and win-backs.
* Craft scroll-stopping subject lines and brand-led storytelling that match Floor Street’s tone confident, warm, and human.
* Continuously test and optimise emails for performance (A/B tests, CTAs, content blocks, timing).
* Manage segmentation and audience targeting to deliver the right message at the right time.
* Work with the design and data teams to ensure strong visuals, clean data, and accurate tracking.
Copywriting & Content Creation
* Write clear, inspiring blogs, guides, and educational content that help customers choose confidently.
* Develop content that builds brand authority focusing on flooring education, home inspiration, customer stories, and design trends.
* Collaborate with the social, content, and eCommerce teams to make sure all campaigns tell one consistent story across email, site, and socials.
* Turn everyday marketing moments (launches, reviews, testimonials, installs) into compelling written content.
* 3. Retention & Brand Voice
* Develop brand storytelling frameworks for every stage of the customer journey.
* Ensure every communication from an email to a blog sounds unmistakably Floor Street.
* Support community and social content where copy is needed — captions, headlines, hooks, and short-form content.
* Analyse customer data and feedback to shape messaging that speaks to real people and real homes.
Required Skills & Experience
* Proven experience writing marketing copy, email campaigns, and blog content.
* Excellent grammar, spelling, and attention to detail.
* 2–4 years of experience writing marketing or brand copy for eCommerce or consumer brands.
* Proven experience managing campaigns in Klaviyo (flows, campaigns, automation).
* Strong understanding of email strategy, segmentation, and conversion psychology.
* SEO and content writing skills able to write for both humans and Google.
* Exceptional writing, editing, and storytelling ability with strong attention to detail.
* Basic understanding of design and layout (you’ll work closely with creatives).
* Analytical mindset you enjoy using numbers and testing to improve performance.
* A deep interest in interiors, design, lifestyle, or home improvement is a huge bonus.
What We’re Looking For
o A storyteller who knows how to make data emotional.
o Someone who understands that every word is a chance to build trust.
o Creative enough to make flooring sound inspiring, practical enough to drive results.
o Confident working independently but thrives in a fast, collaborative team.
o Hungry to learn, test, and grow alongside one of the UK’s most exciting eCommerce brands.
Benefits:
o Canteen
o Casual dress
o Company events
o Company pension
o Employee discount
o Employee mentoring programme
o Free parking
o Gym membership
o On-site parking
o Store discount