Marketing Director – Events & Publishing
As Marketing Director, you will set the vision, strategy, and execution for marketing across our events and publishing portfolio — spanning international conferences, awards, webinars, summits, and digital media platforms.
You'll be responsible for driving brand growth, audience engagement, and commercial success by delivering multi-channel campaigns that attract delegates, sponsors, advertisers, and readers. Acting as the strategic lead for marketing, you'll oversee planning, budgets, data-led insights, and team performance to ensure all activity supports revenue objectives and strengthens our position as a global leader in B2B media and events.
This is a hands-on, senior leadership role where you'll be expected to combine strategic thinking with operational delivery — shaping campaigns while also inspiring and guiding your team to execute at pace.
Key Responsibilities
* Lead the end-to-end marketing strategy across events, publications, and digital platforms.
* Oversee the planning, delivery, and optimisation of integrated campaigns (email, SEO, PPC, social media, content marketing, partnerships).
* Drive audience acquisition and retention, with a focus on senior decision-makers and international markets.
* Partner with sales, editorial, and event directors to align marketing with commercial and editorial goals.
* Manage and mentor a growing marketing team, ensuring efficient use of budgets, resources, and timelines.
* Oversee the development and optimisation of websites, content hubs, and digital platforms.
* Use data and analytics to measure performance, report results, and refine strategy for maximum ROI.
* Act as a brand guardian, ensuring consistency and quality across all marketing outputs.
* Represent marketing at a senior level internally and externally, building strong relationships with stakeholders, sponsors, and partners.
* Stay ahead of industry and digital trends, adopting innovative approaches to audience engagement.
What We're Looking For
You'll thrive in this role if you:
* Have proven experience leading marketing in events, publishing, or B2B media.
* Bring strong commercial acumen — with a track record of driving delegate registrations, subscriptions, sponsorships, or advertising revenue.
* Are highly skilled in digital marketing, with knowledge of tools such as Adestra/HubSpot, Google Analytics, SEO, PPC, paid social, and content platforms.
* Can balance strategic leadership with operational execution, managing both big-picture planning and day-to-day delivery.
* Know how to use data and insight to inform decisions, segment audiences, and optimise campaigns.
* Are confident managing budgets, timelines, agencies, and cross-functional teams.
* Communicate with impact and can build strong relationships at senior levels.
* Are open to occasional UK and international travel.
* Are proactive, innovative, and thrive under pressure in a fast-paced, entrepreneurial environment.
Why Join Us?
This is a unique opportunity to play a pivotal role in shaping the future of a growing international media and events business. You'll enjoy the autonomy to build strategy, the resources to innovate, and the platform to make a measurable impact across a global audience.
Job Types: Full-time, Permanent
Pay: £37,000.00-£50,000.00 per year
Benefits:
* Canteen
* Casual dress
* Company events
* Free parking
* On-site parking
* Private medical insurance
Work Location: In person