Posted Tuesday 17 February 2026 at 01:00
PureGym Way
PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 700+ gyms and over 2 million members across the UK, Europe & the US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be. We’re proud to be recognised as a Top Institute Employer, reflecting our commitment to excellence in employee experience and workplace culture. See our careers page for full benefits. We offer:
* Free nationwide gym membership for you + 1
* A truly flexible working culture
* Life insurance x4
* Company pension contribution
* 25 days annual leave, plus 1 personal day
* Option to purchase additional holiday (up to 5 days)
* Great learning & development resources
* Enhanced maternity pay, paternity and adoption leave
Location: Hybrid- London/Leeds
Type: Full Time
Contract type: Permanent
Application close date: 17 th March 2026
Reports to: Group Customer & Marketing Director
The Role
We are looking for an experienced Head of Partnerships to build, manage, and scale a strategic brand and commercial partnerships portfolio that drives brand reach, associations and commercial value across B2B, B2C. This role will own the partnerships strategy end-to-end, from identifying opportunities to negotiating agreements and managing key relationships – building solutions right for the PureGym brand and its members.
You will work cross-functionally with Marketing, Commercial, Finance and Operations teams to ensure partnerships are commercially impactful, well-executed, and aligned with objectives.
Key Responsibilities
* Develop and execute a partnerships strategy and portfolio across PureGym’s operating markets, aligned with business goals
* Identify, evaluate, and prioritise existing and new partnership opportunities
* Build scalable partnership models that support revenue growth and member acquisition
Brand & Customer Experience
* Create partnerships that enhance the end-user experience and strengthen brand affinity
* Ensure partnerships align with brand values, tone, and customer expectations
* Collaborate with Marketing on co-branded campaigns, launches, and community activations
Relationship Management
* Own and manage senior-level relationships with key partners
* Act as the primary point of contact for strategic partners, ensuring strong engagement and performance
* Represent the business externally at industry events, meetings, and conferences
* Coordinate cross-functional delivery of partnerships with internal teams
* Ensure smooth onboarding, launch, and ongoing optimisation of partnerships
* Set clear KPIs, track, analyse, and report on partnership performance and ROI, using insight and performance data to refine partnership mix and inform future strategy
The Person
* Proven experience in partnerships and/or business development (7+ years)
* Strong commercial acumen and negotiation skills
* Experience working with senior stakeholders internally and externally
* Demonstrated ability to build long-term, high-value partnerships
* Experience in consumer sectors
* Experience managing or building a partnerships function
* Experience launching co-branded campaigns or experiential partnerships
* International partnerships experience, especially UK, EU and USA
Personal Attributes
* Strategic thinker with a hands‑on and creative approach; balances brand and revenue objectives
* Confident communicator and relationship builder
* Results‑driven, analytical, and commercially minded
* Comfortable operating in a fast‑paced, evolving environment and with ambiguity
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.
Join us
The mission is to bring high quality, affordable fitness to everyone, everywhere.
Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.
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