Head of CRO
Location: Covent Garden, London – 3 days a week in the office
Salary: Up to £75,000
The Company
This performance marketing agency and consultancy partners with globally recognised names across entertainment, publishing, e-commerce, B2B, and travel. Their client base includes brands like the Financial Times, The Independent, and Experian. They offer a full-service approach across digital strategy, performance media, experimentation, CRO, and analytics.
The Role
The business is looking for a Head of CRO to lead their experimentation function, taking over from the current lead who is transitioning into a new role. This is a great opportunity for someone to take ownership of CRO delivery across key client accounts, with the scope to begin managing a small team within 3–6 months.
Key Responsibilities
Client Leadership
* Act as the lead point of contact for CRO delivery on specific clients
* Present strategic recommendations clearly and confidently to senior stakeholders
* Prioritise testing plans that deliver measurable commercial impact, even when working with limited retainer time
Team Management & Mentoring
* Support and develop a small team of junior CRO execs (line management expected within 3–6 months)
* Guide day-to-day delivery, provide direction, and unblock technical or process-related issues
* Champion development through training, feedback, and upskilling opportunities
Strategic Planning & Delivery
* Own end-to-end CRO strategy from planning to implementation
* Analyse performance data to identify impactful testing opportunities
* Ensure all CRO delivery aligns with both business objectives and user needs
Internal Leadership
* Take full ownership of the CRO function as if it were your own business unit
* Drive operational efficiency and improve internal processes
* Contribute to a collaborative, proactive and supportive team culture
Experience & Skillset
Must Have:
* Proven experience delivering CRO strategy in a commercially focused environment
* Comfortable owning the full experimentation lifecycle: planning, testing, optimisation
* Strong strategic thinker – able to prioritise the right initiatives that move the needle
* Commercially minded – understands client needs and how to deliver within real-world constraints
* Quantitative analysis skills – able to uncover insights and draw testing hypotheses from data
* Confident storyteller – skilled at communicating test results and strategy through data
* Familiar with tools such as Google Analytics, Adobe Analytics, Mixpanel, or similar
Nice to Have:
* Exposure to digital product or SaaS environments
* Experience in an agency or other client-facing, delivery-focused role