Overview
The Head of Marketing for Time Out Markets will lead the development and execution of marketing strategies across all owned and managed markets. This role oversees branding, digital marketing, content creation, public relations, and event management. It requires strategic thinking, strong leadership, and a deep understanding of the hospitality market. As a key member of the leadership team, you will shape the group\'s brand architecture, drive consumer engagement, and enable partners to deliver on-brand local marketing. This is a strategic yet hands-on marketing leadership role to build world-class brand equity and fuel growth for a multi-unit global food & beverage business. The role encompasses both broad brand-level campaigns and local marketing support for franchise and management agreement markets. Reporting into the CEO Markets, the Head of Marketing will have a team of five direct reports.
Responsibilities
* Establish, maintain, train, and review Time Out Markets Marketing, Brand and PR guidelines; ensure local marketing teams align with global standards.
* Support Global Partners and their Marketing and PR teams to deliver revenue-generating campaigns that drive footfall.
* Develop scalable franchise marketing frameworks, toolkits, and playbooks for regional and local execution while safeguarding global brand standards.
* Partner with regional franchise teams to optimise programs that drive traffic, sales, and customer retention.
* Oversee group marketing initiatives, local market adaptation, and rollout of new launches.
* Collaborate with real estate development to generate new business leads and support market entries through targeted brand marketing.
* Support successful openings of new Time Out Markets globally through 360 marketing strategies.
* Oversee brand development, campaign strategy, and creative direction for multiple F&B concepts under the group portfolio.
* Drive consumer insight-led innovation to strengthen relevance and loyalty across diverse global audiences.
* Coordinate central Digital, Design and Content resources to support markets and Market Partners globally.
* Develop and support overarching marketing strategy across all TOM markets ensuring alignment with business objectives and brand positioning.
* Support Partners and internal teams to deliver high-impact campaigns and initiatives.
* Oversee brand campaigns and activations to ensure consistency of assets, campaigns, and messaging with venues.
* Manage multi-channel marketing, events, influencer partnerships, and paid advertising to drive engagement and revenue.
* Collaborate with stakeholders across markets—including events, sales, marketing, and market operations—to ensure alignment with business goals and guest experiences.
* Lead data-driven decision-making by leveraging analytics to track performance, measure ROI, and optimise strategies.
* Manage global and regional marketing budgets, ensuring efficient investment and measurable ROI.
* Foster a data-driven culture to refine campaigns and maximise effectiveness.
* Identify emerging digital trends, platforms, and partnerships to strengthen competitive edge.
* Spearhead new market launches and brand expansion to ensure successful market entry and positioning.
* Develop and manage relationships with external agencies, influencers, and press to maximise media coverage and brand exposure.
Qualifications
* Proven experience in a senior brand marketing role within a global or multi-market F&B, QSR, or hospitality brand.
* Experience in new site development and openings is preferable; international experience is preferable.
* Understanding of how Marketing, Branding and PR work together to create a strong brand narrative.
* Confident, driven, strategic, and dynamic leader; able to be hands-on when needed.
* Excellent analytical and project management skills with a can-do attitude and attention to detail.
* Entrepreneurial mindset with the ability to spot new creative marketing opportunities.
* Strong team player with stakeholder management abilities.
* Ability to travel internationally to support future openings.
* Strong strategic mindset with a track record of executing high-impact campaigns.
* Expertise in digital marketing, social media, PR, and brand storytelling; hospitality knowledge preferred.
* Excellent leadership and team management skills, with the ability to mentor and inspire a high-performing team.
* Strong commercial acumen with budgeting, forecasting, and ROI experience.
* Exceptional communication and stakeholder management skills; ability to influence senior leadership.
Diversity & Equal Opportunity
At Time Out Group, we value diversity and provide equal opportunity for all people. We do not discriminate on age, disability, gender, gender identity, race, religion, sexual orientation, marriage or civil partnership, pregnancy, maternity, or family status. We believe diversity drives creativity and growth and promote an open culture where ideas are shared candidly and there is room to experiment and succeed. We are committed to an open world and social justice in the pursuit of happiness, as we are in the happiness business.
About Time Out Group
Time Out Group is a global brand that inspires and enables people to experience the best of the city. Time Out Market is the world\'s first editorially curated food and cultural market, bringing together the city\'s best chefs, restaurateurs, drinks, and cultural experiences. There are markets in multiple cities with ongoing expansion plans. Time Out Group plc is listed on AIM and headquartered in London. Time Out Market operates as part of Time Out Group, with a multi-platform model spanning digital and physical channels.
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