Overview
We are looking for a highly motivated and results-driven Performance Marketing Manager to join our growing Marketing team. This is a pivotal role, reporting directly to the Digital Marketing Lead, where you'll be instrumental in unlocking scale across our international markets.
Just over a year ago, we launched international markets and are rapidly scaling. We're currently live in 20+ countries and have ambitious targets for this year. As our Performance Marketing Manager, you'll directly manage our paid Meta channels in ROW markets, and partner closely with our agency for Meta & Google in the US, and PPC in ROW. You'll be responsible for developing, executing, and optimising strategies that drive customer acquisition and revenue growth. This means diving deep into basket economics with our Finance team, understanding the nuances of each market, and collaborating closely with our in-house Creative team to build bespoke assets that resonate with diverse audiences.
This is a unique opportunity to gain an in-depth view of how to launch and scale international markets from every angle. You'll work cross-functionally with various teams across the business, giving you a holistic overview of the brand. You'll get to experience the fast-paced, innovative environment of a start-up with the resources of a larger, established fashion brand.
Responsibilities
* Develop and execute the ROW paid social strategy in close collaboration with the Digital Marketing Lead
* Set up, monitor, and optimise paid social campaigns for ROW, ensuring daily control of ROAS and spend to achieve growth targets
* Support the Digital Marketing Lead in monitoring profit against targets and ensuring alignment with finance for ROW and US
* Work closely with external agencies on strategy for PPC ROW and PPC & Paid Social in the US, ensuring strategies are implemented & opportunities are explored
* Deliver weekly, monthly, and quarterly analysis and reporting on campaign effectiveness and performance for ROW and US
* Develop and execute a ROW testing roadmap with trade and creative teams to drive growth through localisation improvements
* Additional ad-hoc tasks to support the digital marketing team
What Youll Have
* 3+ years of hands-on experience managing paid channels for an e-commerce brand; experience in fashion is a bonus
* Proven track record of managing large budgets effectively to hit performance targets
* Strong analytical skill set, you are confident drawing actionable insights from data to optimise campaigns and refine strategies
* Agency experience is preferred, but not required
* Solution-driven and detail-oriented: You're always looking for the "so what" behind the data to drive impactful improvements
* Creative mindset: You have the ability to identify and leverage market and consumer trends
* Highly organised: You can efficiently manage multiple campaigns and priorities simultaneously in a fast-paced environment
* Comfortable thriving in a fast-growth-focused environment
* You consistently embody and role model our brand values
You'll Be Rewarded With
* Competitive starting salary and great career prospects in a fast paced and growing business
* 25 days holiday plus bank holidays (pro-rated for fixed-term contract)
* Company-funded private health insurance and access to Smart Health
* Discretionary bonus scheme
* 50% staff discount; Summer hours - 3pm finishes every Friday throughout June, July & August
* Bespoke induction support and ongoing development to help you thrive in your new role
* A welcoming and inspiring work-environment - take advantage of Yoga classes, social activities, an early finish on pay day and more
About Mint Velvet
In 2009, co-founders Liz, Lisa and Jane came up with the idea for Mint Velvet over cups of fresh mint tea at Lizs kitchen table. After years of not finding what they wanted to wear on the high street, the trio had outgrown the fast fashion brands dominating the retail space and wanted the latest trends translated in a relaxed way. The concept of Relaxed Glamour was born: easy, effortless clothing that can be slipped on to create a luxe look on even the busiest of days.
Known for our easy shapes, beautiful prints and flattering fits, all with thoughtful finishing touches, Mint Velvet's unique handwriting is synonymous with everyday luxury and quality. The range has also expanded to include accessories, activewear, homeware and gifts all with our signature Relaxed Glamour aesthetic.
After a whirlwind of success in the first couple of years, we now have stores nationwide, a thriving website and partnerships with premium department stores. As we enter the next exciting phase of our journey, we’re on the lookout for exceptional people to join us and help continue the legacy of our ambitious brand growth, with the same energy and passion we’ve had since the beginning. We operate in a professional but non-corporate way and believe that a strong team is greater than a team of strong people (and everyone takes their turn to pitch in and make the tea!).
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