Job Description
A leading agency based in South Cambridgeshire is looking for an Email Marketing Specialist to drive and refine their email marketing efforts. Operating across agency and publishing sectors, they focus on delivering engaging, data-led campaigns.
If you’re a strong communicator with experience using email marketing automation systems (like DotDigital) and enjoy working in a creative, fast-paced environment, this could be a great fit for you!
The Role:
You'll be responsible for planning, creating, and optimising email campaigns that strengthen customer relationships and increase engagement.
Working closely with the marketing and design teams, you'll craft compelling email content, segment audiences, and analyse campaign performance to improve results.
Key Responsibilities:
* Build and manage email campaigns, including automated journeys and targeted communications.
* Work with the team to create data-driven strategies that enhance engagement and conversions.
* Optimise performance through A/B testing, analytics, and audience segmentation.
* Ensure compliance with email marketing regulations and maintain strong deliverability rates.
* Align email content and design for consistency across marketing campaigns.
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