We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So, we’re on a mission to change it. To help us keep the mission on track we’re looking for a CRM Executive to drive the implementation and optimisation of Vivobarefoot’s global CRM marketing across email, SMS, referral and loyalty programs.
What you’ll be doing:
We’re looking for an energetic CRM Executive to help us deepen our relationships with our global community while championing CRM channel performance. You’ll join a high-performing CRM team, tasked with creating meaningful, long-term customer value through connected experiences – from personalised, data-led CRM campaigns to behavioural lifecycle communications, and our new loyalty program.
As a CRM Executive you will own the execution and optimisation of our CRM marketing strategy across email, SMS, refer a friend, and web touchpoints. You’ll be working with in-house experts in Lifecycle marketing, CX, CS, loyalty, brand, creative and eCommerce to generate our global newsletter calendar, product engaging content, data-led campaigns and ultimately contribute to our regenerative customer experience.
Please note we work in a hybrid way and so you'll need to be able to get to our beautiful Nature HQ about 30 mins outside of Bristol twice a week. We do offer help with getting to the location from train station.
Campaign Planning & Execution
* Plan and execute CRM campaigns across channels email, SMS, and web, managing a global CRM calendar
* Align campaigns with brand & product marketing calendars (e.g. brand campaigns, community events, seasonal promotions, product launches, tech releases)
* Project manage the creative process, with our in-house creative studio, to generate content for each CRM touchpoint: Email, SMS and Web, by leading creative briefings and timelines
* Monitor campaign performance for continuous improvement, including the use of A/B testing
* Attend campaign strategy meetings, working with cross-functional teams to devise CRM activation plans
Customer Data & Segmentation
* Use customer data (purchase history, browsing behaviour, demographics, preferences, zero-party data) to create detailed customer segments
* Target customer segments with personalised offers, content and campaigns
* Maintain CRM databases to ensure clean, accurate, and updated customer data
* Collaborate with CRM team to derive insights from CRM data (like cohort behavioural analysis, campaign attribution funnels, customer lifetime value, churn risk, etc.)
* Support the implementation and maintenance of CRM tools and platforms
Performance Analysis & Reporting
* Track key KPIs related to CRM channel engagement and CRM conversion rates
* Analyse campaign performance and customer behaviour to continuously improve CRM campaigns
* Prepare weekly and monthly reports to represent both qualitative and quantitative insights that are shared amongst business stakeholders
Collaboration with Other Teams
* Collaborate with brand, product, design, ecommerce, merchandise and tech teams to align planned CRM campaigns
* Drive value-add amongst CRM campaigns by connecting with Community teams, Retail store teams, Event teams, PR and Social teams to enrich CRM campaign content, planned and ad-hoc
* Host weekly meetings with key stakeholders required to implement CRM campaigns, such as our in-house creative studio, brand managers and CRM team lead
* Ensure CRM campaigns support the broader business goals (e.g., brand awareness, community growth, revenue growth)
ALL ABOUT YOU
* 2-3 years’ experience in CRM in a D2C e-commerce or retail brand.
* Hands on experience with CRM/email marketing tools like Bloomreach, Salesforce, Ometria, Klaviyo
* Experience with analytics tools such as Google Analytics, Looker Studio or Tableau, a plus
* Proven experience of self-managing and implementing email & SMS campaigns
* Understanding of customer lifecycle stages and how to influence behaviour through messaging & email content design
* Confident applying customer segmentation, and tailoring personalised email & SMS content
* Proven proficiency in analysing campaign performance, and using data to optimise results; familiarity with A/B testing
* Hands on experience with managing email marketing for multiple markets/languages, a plus (not mandatory)
* Thrive in a fast-paced environment, comfortable to pivot and adapt plans in real time
* Excited by Vivobarefoot’s mission and want your work to contribute to something bigger than commerce.
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