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Communications, Events & Development Marketing Specialist EMEA, slough
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Client:
Wyndham Hotels & Resorts EMEA
Location:
slough, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Views:
2
Posted:
22.08.2025
Expiry Date:
06.10.2025
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Job Description:
Role summary
The role requires a dynamic and experienced individual to work within his multifaceted role. It requires hands-on expertise in event management, stakeholder engagement, franchise communications, internal corporate communications, and content management. The role holder will play a pivotal role in elevating Wyndham's presence in the industry, strengthening partner and franchise relationships, and fostering a positive organizational culture.
* Oversee the planning, execution, and on-site management of key industry events such as IHIF, ITB, WTM, ATM, HICSA, AHC, R&R, and others.
* Work with regional Development teams to support industry conferences and development events, including stand design, collateral, advertising, and hospitality.
* Maximize ROI and brand impact through strategic management of partnerships like Questex, ensuring Wyndham is recognized as a leading industry player.
* Work closely with internal teams and external vendors to ensure seamless event delivery.
* Act as the primary contact and project lead for all events, coordinating roles across Communications, Marketing, and Development teams.
* Coordinate with Event Captains on logistics and execution.
* Be present at events to oversee execution, troubleshoot issues, and ensure smooth activation.
* Develop and execute pre- and post-event campaigns to generate leads, increase engagement, and amplify event impact.
* Promote Wyndham’s brand through sponsored content, native articles, and social media during major hotel investment events.
* Facilitate the planning, coordination, and execution of regional Executive Summits, managing all stakeholder involvement.
* Collaborate with internal teams and external suppliers for seamless summit delivery.
* Drive targeted messaging to enhance owner satisfaction and engagement during these events.
* Manage ongoing communication with franchise hotel partners, ensuring consistent messaging and updates.
* Develop content for newsletters (e.g., CheckIn), Wyndham Community, and other channels.
* Collaborate with Marketing and Central Operations to implement promotional campaigns and operational updates.
* Innovate new methods for effective franchise communication.
* Develop and maintain internal communication channels (e.g., newsletters, Microsoft Teams, Townhalls).
* Curate and distribute engaging content to foster a positive organizational culture.
* Collaborate with HR, leadership, and other departments to ensure consistent messaging aligned with company goals.
* Support broader corporate communications efforts on platforms like LinkedIn and global channels.
* Lead content creation across B2B social media, video, newsletters, websites, and thought leadership platforms.
* Ensure data accuracy and consistency across all content platforms.
* Manage relationships with external agencies, overseeing deliverables and budgets.
* Conduct sector competitive audits and monitor campaign performance, adjusting strategies as necessary.
* Develop and update all / any marketing collateral, presentations, pitch decks, brochures, and digital content that support development projects.
* Source innovative branding and merchandising ideas to strengthen Wyndham’s market presence.
* Collaborate with marketing and development teams to align messaging and initiatives with project milestones and stakeholder expectations
* Support special projects and initiatives as required, contributing to the broader strategic goals of Wyndham Hotels & Resorts.
The Person
Alongside the professional competencies outlined below, the successful candidate will demonstrate the fundamentals of Wyndham’s Count on Me! Service Culture to be Responsive, Respectful and Deliver a Great Experience. This will form the cornerstone of their approach as they carry out all tasks with the Count on Me! Building Blocks in mind: Compassionate, Engaged, Dependable, Courteous, Engaged, Inclusive, Hospitable, Prepared and Personalised.
* Exceptional communication, written and verbal
* Social media savvy
* Creative
* External agency and budget management
* Relationship building
* Organization & planning
* Out-going and dynamic
* Initiative-taking and action-oriented
* Passionate about the hospitality industry
* Flexibility
* Multi-tasking
Experience, Education & Certificates
* Strong knowledge of digital marketing, branding, and public relations strategies.
* Excellent written and verbal communication skills with the ability to craft compelling narratives.
* Knowledge of design platforms such as Adobe Creative Suite or Canva will be beneficial, but not necessarily.
* Ability to work in a fast-paced, dynamic environment with multiple stakeholders and deadlines.
* Experience in event planning and investor relations is a plus.
* Passion for hospitality, real estate development, and branding.
* Demonstrable relevant B2B marketing and events experience
* Hospitality Management or Marketing Bachelor degree or above (or studying towards)
* Excellent knowledge of Microsoft Word / Excel / PowerPoint
* Good knowledge of the hotel industry and real estate
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