Overview
We are seeking an experienced and motivated Area Sales Manager to manage and grow our customer base across the West M4 corridor, covering Reading through to Birmingham. This is a field-based role focused on building long-term relationships, developing new business, and managing existing accounts, with a strong emphasis on commercial performance, spend management, and customer retention.
A technical background would be a distinct advantage, enabling effective consultation with customers and stakeholders across a varied client base.
Territory: West M4 Corridor Reading to Birmingham
Location: Field-based with hybrid working
Head Office: Peterborough
Responsibilities
* Develop, manage, and grow a defined sales territory across the West M4 corridor
* Cultivate strong, long-term relationships with existing customers to maximise spend and reduce attrition
* Identify and secure new business opportunities, selling to SMEs, merchants, architects, and related stakeholders
* Work closely with clients to understand technical requirements and provide value-led solutions
* Monitor customer spend, margins, and retention, taking proactive steps to address risks
* Deliver against agreed KPIs, sales targets, and growth objectives
* Maintain accurate records of activity, pipeline, and forecasts
* Attend quarterly sales meetings at the Peterborough head office
* Work collaboratively with internal teams to ensure excellent customer service and delivery
* Friday is generally used as a home office day for administration, planning, and follow-ups
Skills & Experience
* Proven experience in field sales or area sales management within a B2B environment
* Demonstrated ability to build and maintain strong client relationships
* Experience managing accounts, controlling spend, and reducing customer attrition
* A technical background or strong technical understanding is highly advantageous
* Confident selling to SMEs, merchants, architects, and similar customer groups
* Strong commercial awareness and ability to work to KPIs
* Self-motivated, organised, and comfortable working autonomously
* Full UK driving licence
Salary & Benefits
* Basic salary: £40,000 per annum
* Commission: 15-20% of annual salary, paid monthly in arrears
* Company car: Hybrid vehicle
o Family member permitted as a named driver
* Fuel card included
* Healthcare: Private healthcare provided
o Option to add family members at additional cost
* Holiday:
o 20 days annual leave
o Plus 4 days reserved for Christmas shutdown
o Additional holiday entitlement awarded based on length of service
Working Pattern
* Field-based role with hybrid working
* Friday typically used as a home office day
* Quarterly travel to Peterborough for sales meetings
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