WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .
1244 - Data Analyst - DTA
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Choreograph: A Leading WPP Media Brand
Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.
We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI‑enabled media and data platform for the next era of advertising.
We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.
Role Summary and Impact
Choreograph is seeking a data analyst to join our growing Analytics & Insights team, reporting into the Analytics Associate Director. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world.
You will be working with one of the leading retailers in the UK to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining a team which has doubled in resource over the past 12 months, with an ever‑expanding remit to put data at the heart of the marketing function.
Part of The Boots Group, Boots is the UK’s authority in beauty, wellness and healthcare with 176 years of trusted heritage and innovation behind it. Boots consistently delivers strong retail and pharmacy sales quarter after quarter in a hugely competitive market. Boots are hungry to keep striving and prioritise great teamwork and true partnership with their agencies to achieve their ambitions.
They are a client who embrace change, encourage innovation, are leaders in data‑led planning to fully understand the impact of media in the wider business system and always make time to appreciate achievements and say thank you. They challenge us to deliver world‑class media planning and activation and enjoy getting recognition for great work we achieve together.
We have invested in giving you the tools to make you as successful as possible, including training/development, full access to relevant tools/platforms and a wider global community of analysts and data scientists.
Skills and Experience
* Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
* Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
* Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
* You will be responsible for collating and integrating media performance data with a variety of measurement partner solutions data‑sets, surfaced into internal reporting tools/dashboards.
* Collaborate proactively with the wider client team and other teams within Essence Mediacom, to implement measurement & analytics.
* You will be responsible for implementing media campaign measurement including Brand Lift Studies, Conversion Lift Studies & Matched Market Testing.
* You will, with appropriate guidance, deliver actionable insights that inform future campaigns and show the clients how to improve effectiveness.
* Play an important part in collating and reporting incrementality results from Meta, Google and other media channels.
A bit about yourself
* You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science.
* Knowledge of applying measurement to media campaigns through Meta/Google, particularly brand lift studies.
* Experience in analytics, measurement, data science, or a related field.
* Well‑developed problem‑solving skills and the ability to think critically and creatively.
* Strong communication skills, with the ability to engage both technical and non‑technical audiences.
* Able to follow guidance as part of a cross‑functional team, using project management tools such as Jira/Trello/Wrike/Asana.
* Familiarity with SQL.
Nice to haves:
* Experience at presenting data in a visually engaging and insightful manner.
* Client‑facing experience, with the ability to translate complex analytical insights into clear, actionable recommendations for clients and stakeholders.
* Familiarity with R & Python, including use of packages such as pandas, numpy, scipy & matplotlib.
* Knowledge of market research methodologies.
* Knowledge of cloud technologies, such as BigQuery & GCP.
* Knowledge of predictive models and data sources via APIs.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Equal Opportunity Employer
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
UK Based Role
Please note this is a UK based role and requires individuals to have the right to work in this location.
Privacy Notice
Please read our Privacy Notice for more information on how we process the information you provide.
#J-18808-Ljbffr