At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why join us?
* Our vision – we are building the world’s most admired and compelling brand ecosystem.
* Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences.
Our principles
* Think without limits – think fast, fearlessly, and take the team with you.
* Own it and back yourself – own the basics, your role and the results.
* Be relevant – relevant to our people, partners and the planet.
Job Description
Forming part of the digital analytics function, reporting into the analytics lead. You will work closely with the digital product team and wider digital functions to support better understanding of user behaviour across the group’s websites and apps to inform our strategic direction.
Responsibilities
* Manage a small team of 2 analysts, taking ownership for team output and personal development.
* Be the owner of on‑site user behaviour, supporting all Frasers Group business teams to understand how users engage with our sites.
* Proactively identify optimisation areas, including sizing potential impact of feature development.
* Develop and maintain strong relationships with the product function, embedding analytical practices into all product development.
* Partner with analytics implementation product owners to establish a roadmap for new analytics capture and further data enrichment.
* Utilise experimentation concepts to measure the efficacy of our feature development.
Qualifications
* Experience in management or mentorship of other colleagues.
* Expert communicator, with the ability to flex presentation style based on the audience.
* Proficiency with SQL (required) and R/Python (nice to have).
* Strong visualisation skills (e.g., PowerBI, Looker, Tableau).
* Extensive experience working in a product / web / digital analytics position, ideally within an ecommerce / retail business.
* Understanding of customer data platform capabilities and their role in capturing customer/user journey data.
* Experience working with digital analytics event databases.
* Experience working with technology and data engineering functions.
* Keenness for broader industry developments and legislative changes affecting the capture of customer/user data.
Benefits & Perks
Along with your benefits package we also offer a wide range of perks including:
* Reward, Recognition and Opportunities – Peer nominated scheme with double pay for outstanding performance.
* Frasers Festival – Celebration for Head Office and Retail Staff across the UK and Europe.
* CEO Sessions – Quarterly opportunity for employees to attend sessions with the CEO and leadership team.
* Retail Reconnect – Year‑end learning experience in stores or warehouses to gain insights and bring ideas back to the office.
* Frasers Fit – Free gym classes and discounted memberships, plus wellbeing programme.
* Retail Trust – Free access to wellbeing support, counseling and financial/legal assistance.
What’s Next?
Your application will be reviewed and all candidates will receive a response, whether successful or not. Shortlisted candidates may be invited for a first‑stage interview focused on culture and values, followed by two further interview stages with the hiring manager and wider team, potentially including a presentation or task to demonstrate technical skills.
Employment Details
* Seniority level: Mid‑Senior level
* Employment type: Full‑time
* Job function: Analyst
* Industries: Retail
* Location: London, England, United Kingdom
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