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Head of ecommerce

Sevenoaks
Bel
Head of ecommerce
Posted: 13 January
Offer description

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!


#IWorkForAllForGood

Location: Sevenoaks (Hybrid, 3 days a week Mon – Wed)

Job Family: Sales

Contract Type: Full-Time

Job Title: Head of Ecommerce

Team size: 1 Direct Report

About the Role: Drive the rapid growth of Bel’s e-commerce business across the UK & IE by leading the strategy of the channel and forging strong cross-functional collaboration and knowledge across sales and marketing. Shape and execute transformative digital strategies that position Bel as a market leader in the evolving omnichannel retail landscape. Full P&L ownership of UK Pure player account management (negotiation/sales strategy).

The Head of Ecommerce will report into the Sales Director – UK & Ireland and will manage the Ecommerce Manager.

Key Responsibilities:

1. Develop and implement comprehensive e-commerce strategies to drive significant growth and optimise Bel’s online presence across the UK & Ireland
2. Lead, coordinate and educate cross-functional teams, fostering strong collaboration between sales, marketing, and supply chain to maximise e-commerce capabilities.
3. Set and monitor clear KPIs and action plans, tracking e-commerce performance and adjusting tactics to achieve ambitious growth targets.
4. Champion the adoption and effective use of digital tools and platforms (such as Brandbank, Internal PIM, and Data Impact) to enhance content, data, and sales performance.
5. Identify, test, and scale new opportunities, leveraging insights and best practices to strengthen Bel’s market leadership in digital and e-retail channels.
6. Ownership on UK pure player P&L account management (negotiation/sales strategy) with one direct report.
7. Support sales team with customer meetings
8. Unlock new platform (Quick commerce/Joy buy/TikTok)
9. Manage SEO: full control of PPC campaigns and reporting (managing agencies)
10. Represent Bel in external event with Ecom community

Skills / Technical Skills:

11. Possess Brand bank knowledge
12. Data impact/ Nielsen IQ
13. Circana / Nielsen data
14. Champion the adoption of effective tools (AI)

Required Experience & Candidate Specification:

15. 8-10 years of professional commercial experience, including a successful track record in negotiation and management of .com major mults and Ocado.
16. Proven ability to drive transformation through influential leadership.
17. Ability to work in a team and facilitate a network in a multicultural environment with the UK and overseas team
18. Strong Commercial skills: hands-on knowledge of retail distribution channels, category management, and trade marketing
19. Ability to functionally manage and align various stakeholders
20. Excellent cooperation and coordination skills
21. Possess a strong financial approach
22. Proven experience in managing agencies

What we offer:

23. A dynamic, collaborative working environment with genuine responsibility and impact.
24. The opportunity to shape beloved brands alongside talented teams.
25. Career development in an international business dedicated to sustainability and innovation.
26. Competitive salary, benefits, and flexible working

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