Description ActiveState is seeking a highly motivated and enthusiastic Junior Demand Generation Specialist to join our marketing team. This role is an excellent opportunity for someone with 1-3 years of experience in marketing, eager to develop their skills and contribute to the growth of our Software Supply Chain Security platform. You will play a supportive role in driving our Top of Funnel growth by assisting with the development, execution, and analysis of demand generation initiatives. This is a 100% remote position from anywhere in North America Key Responsibilities
Support Demand Generation Campaigns: Assist in the planning, setup, and execution of various demand generation campaigns across multiple channels, including digital advertising, email marketing, content marketing, social media, and virtual events.
Campaign Execution: Support the day-to-day execution of demand generation activities, ensuring campaigns run smoothly and according to plan.
Marketing Tools Assistance: Help manage and leverage existing marketing automation tools and CRM systems under the guidance of senior team members.
Data Tracking & Reporting: Assist in tracking, organizing, and preparing reports on the performance of demand generation campaigns using analytics tools and key performance indicators (KPIs).
Identify Opportunities: Support the identification of new approaches and opportunities to generate qualified leads, assisting in translating these ideas into actionable projects.
Cross-Functional Collaboration: Work effectively with internal teams such as Creative, Product, Sales, and Brand to ensure cohesive campaign execution and audience engagement.
Learn & Grow: Stay informed about the latest demand generation industry trends, platforms, and technologies, actively seeking opportunities to learn and apply new knowledge.
Skills, Knowledge and ExpertiseQualifications:
Bachelor’s degree in Marketing, Business, or a related field.
1-3 years of experience in demand generation, lead generation, and user/customer acquisition, preferably in a SaaS or technology company.
Proven track record of developing and executing successful demand-generation campaigns.
Proficiency in marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong project management skills with the ability to handle multiple campaigns simultaneously.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
Creative thinker with a passion for innovation and staying ahead of industry trends.
Nice to Have
Strong understanding of opensource, developer, and IT audiences, with the ability to create targeted messaging and content
B2B targeting experience
What We OfferWhat We Offer
Competitive salary and benefits package.
Opportunity to work with a talented and passionate team.
Flexible working hours and remote work options.
Professional development opportunities and career growth.
A supportive and inclusive company culture.
What’s in it for you
Working for a stable and growing company that offers the positive aspects and personal growth potential of a start-up
Ownership of a mission-critical area of the business and exposure to multiple systems, team leads and key revenue outcomes
The chance to work with a smart, passionate team of people
Competitive salary and bonus
Comprehensive benefits package and health/wellness credit program
Description ActiveState is seeking a highly motivated and enthusiastic Junior Demand Generation Specialist to join our marketing team. This role is an excellent opportunity for someone with 1-3 years of experience in marketing, eager to develop their skills and contribute to the growth of our Software Supply Chain Security platform. You will play a supportive role in driving our Top of Funnel growth by assisting with the development, execution, and analysis of demand generation initiatives. This is a 100% remote position from anywhere in North America Key Responsibilities
Support Demand Generation Campaigns: Assist in the planning, setup, and execution of various demand generation campaigns across multiple channels, including digital advertising, email marketing, content marketing, social media, and virtual events.
Campaign Execution: Support the day-to-day execution of demand generation activities, ensuring campaigns run smoothly and according to plan.
Marketing Tools Assistance: Help manage and leverage existing marketing automation tools and CRM systems under the guidance of senior team members.
Data Tracking & Reporting: Assist in tracking, organizing, and preparing reports on the performance of demand generation campaigns using analytics tools and key performance indicators (KPIs).
Identify Opportunities: Support the identification of new approaches and opportunities to generate qualified leads, assisting in translating these ideas into actionable projects.
Cross-Functional Collaboration: Work effectively with internal teams such as Creative, Product, Sales, and Brand to ensure cohesive campaign execution and audience engagement.
Learn & Grow: Stay informed about the latest demand generation industry trends, platforms, and technologies, actively seeking opportunities to learn and apply new knowledge.
Skills, Knowledge and ExpertiseQualifications:
Bachelor’s degree in Marketing, Business, or a related field.
1-3 years of experience in demand generation, lead generation, and user/customer acquisition, preferably in a SaaS or technology company.
Proven track record of developing and executing successful demand-generation campaigns.
Proficiency in marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong project management skills with the ability to handle multiple campaigns simultaneously.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
Creative thinker with a passion for innovation and staying ahead of industry trends.
Nice to Have
Strong understanding of opensource, developer, and IT audiences, with the ability to create targeted messaging and content
B2B targeting experience
What We OfferWhat We Offer
Competitive salary and benefits package.
Opportunity to work with a talented and passionate team.
Flexible working hours and remote work options.
Professional development opportunities and career growth.
A supportive and inclusive company culture.
What’s in it for you
Working for a stable and growing company that offers the positive aspects and personal growth potential of a start-up
Ownership of a mission-critical area of the business and exposure to multiple systems, team leads and key revenue outcomes
The chance to work with a smart, passionate team of people
Competitive salary and bonus
Comprehensive benefits package and health/wellness credit program
#J-18808-Ljbffr