Overview
Permanent
From £45,000 + Pension + BUPA + ShareSave + 6.6 weeks holiday + Hybrid Working
Southampton, Store Support Office
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they'll love. Join us as a Retail Marketing Manager and you'll be a big part of this.
Role Purpose: Our Retail Marketing Managers play a key role in supporting marketing activities within our stores. Managing a team of Retail Marketing specialists, they focus on increasing conversion and enhancing customer engagement, primarily through the deployment of impactful point of sale materials that make it easier for customers to shop our stores. Activities can range from the execution of promotional campaigns, development of new product and services displays, through to the creation of whole-shop POS suites for new store formats.
What's the job?
Project manage all POS activity for the assigned project in line with agreed timescales
− Collate POS requirements, prepare the full POS brief, CPA and resource plan. Obtain sign off from key
stakeholders.
− Define the specific POS elements and equipment needed to deliver against the full POS brief, complete the print
brief and communicate to the relevant printers and equipment suppliers for all stages of the project (eg, lab
setups, trial stores, roll out)
− Review cost estimates to ensure best value and liaise with the budget holder for the project. Issue purchase,
maintain trackers and process invoices in a timely manner
− Collate content (e.g., product information, imagery) and create any additional copy required ensuring that it's in
line with our brand tone-of-voice
− Brief design and artwork requirements and manage the associated proofing and approval process
− Ensure that all outputs take account of brand guidelines, challenging these where appropriate
− Liaise with the insights, brand & proposition teams to ensure solutions address the customer needs and aligns to
the defined shopping journey
− Champion the customer by ensuring that executions prioritise 'reasons to believe' (e.g., low price, product
benefits), support for the purchasing decision (e.g., help and advice) and cross sell/ upsell opportunities (e.g.,
services, full project sales) wherever appropriate.
− Consult with the relevant category marketing/ trading manager to check alignment with other activities/ channels,
paying particular attention to OMNI alignment
− Represent Retail Marketing at relevant project or cross functional liaison meetings (e.g., Customer Planning,
Retail Feedback, Visual Merchandising, Lab walks, Property programme) updating the team on actions, issues
and outcomes as necessary
− Update key stakeholders throughout ensuring appropriate approvals are obtained at each stage
− Communicate distribution, set up and installation information/ requirements to interested parties (e.g. project
teams, installers, central retail, PED centre and stores allowing sufficient lead time for best execution.
− Monitor feedback channels and issues logs, initiating remedial action as required
− Review execution via store set ups and initiate in store PIR to identify opportunities for continuous improvement
where appropriate
− Identify efficiencies and opportunities for cost saving on an ongoing basis (e.g., ways of working, new POS
formats, materials, print quantities, templating)
− Constructively challenge the status quo seeking innovative ways to engage with our customers and making it
easier for them to shop our stores
− Manage their team using their own retail marketing expertise and experience to support and develop them in their
roles. Provide regular feedback on team performance. Support with the recruitment and onboarding of new team
members
− Support the Senior Retail Marketing Lead in managing workload across the team, deputising for them as required
What we need:
* Comprehensive print production knowledge, including supplier management. An understanding of substrates and their suitability for different purposes
* Experience briefing and collaborating with creative studios or agencies
* Ability to identify efficiencies and cost-saving opportunities
* Strong understanding of the Home Improvement customer
* Appreciation for visual merchandising and the ability to influence an integrated customer experience, with consideration for cross-selling and omni-channel presence
* Proficiency in Microsoft Excel
* Creative problem-solving skills
* Agility in managing multiple workstreams effectively
What's in it for me?
As part of a great team, you'll be valued for who you are. We're committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.
We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more
So we can support you during the application or interview process, please contact -and- for any recruitment adjustments.