Digital Marketing Manager
Fuller's are creators of unique premium pub and hotel experiences. Our pubs pride themselves on our outstanding cask conditioned ales, delicious food, great wines and exemplary service. We are acutely aware of the role that traditional pubs play in British culture and their local communities, and work hard to ensure our pubs provide great surroundings and food and drink for all who walk through our doors.
Fuller's is family and a place where everyone belongs.
We have a fantastic opportunity for an experienced Digital Marketing Manager to join our team. This is an exciting, innovative, and busy role for an experienced digital marketeer with a chance to really influence the future of digital marketing at Fuller's.
This role reports to the Head of Marketing, is responsible for creating the Digital Strategy to support the annual marketing plan. You will take responsibility for the caretaking and management of all online properties and accounts and the relationship with our CRM and web providers.
Key responsibilities of this role include:
Digital Strategy Development:
Shape and deliver a digital strategy aligned with Fuller's marketing goals, using insights to optimise customer engagement and conversion.
People Management:
Lead a small digital team, align stakeholders, and support integrated campaigns across digital and offline channels
.
Online Presence Management:
Manage and enhance Fuller's websites and online platforms, driving traffic and revenue through SEO and digital offerings.
Social Media Management:
Develop and execute social media strategies to boost brand visibility and support pub-level marketing.
Content Creation and Management:
Create and maintain engaging, brand-aligned content across digital channels, ensuring consistency in tone and visuals
.
Email Marketing:
Oversee CRM activity and targeted email campaigns to drive retention, loyalty, and personalised engagement.
Paid Advertising:
Manage paid media campaigns and agency relationships to maximise performance and ROI.
Analytics and Reporting:
Track KPIs and deliver insights to inform strategy and demonstrate impact.
Collaboration:
Work cross-functionally to ensure cohesive marketing efforts and stay ahead of digital trends.
We're seeking a seasoned digital marketing professional with proven experience, ideally within the hospitality/retail sector. The ideal candidate will have a strong grasp of SEO, SEM, social media, email marketing, and other digital channels, along with proficiency in analytics tools such as Google Analytics. Excellent communication and interpersonal skills are essential, as is the ability to think creatively and deliver engaging, innovative campaigns. Strong project management and organisational abilities will be key to successfully leading initiatives and driving results across our digital platforms.
This role is based in our Support Centre in Chiswick/Kew Bridge - W4 3NN
Time can be spent in our businesses and working from home - at least 3 days a week in the office.
Want to know more?
Please get in touch.