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Trade marketing executive

Slough
Parkside
Marketing executive
Posted: 22h ago
Offer description

I have an exciting opportunity for an experienced Marketing Executive to join a industry leader. Role Support the Customer Marketing Manager in developing, delivering and executing innovative & added value business development initiatives as well as trade and retail marketing support to deliver against the defined marketing objectives, drive customer loyalty & support profitable sales growth. Responsibilities: Develop and implement pioneering industry-leading business development & trade activation initiatives designed to improve our customers retail business and deliver mutual sales growth. Working with the sales team to deliver the agreed B2B and B2B2C business development initiatives (online and offline) Identify & propose affinity marketing opportunities that support the values of Continental & its brands and support the business development of our customers. Support the Customer Marketing Manager in developing marketing activities and events for selected key customers As required, support the Customer Marketing Manager to sell-in, implement & review relevant business development & trade activation solutions with selected key customers. Support the Customer Marketing Manager in developing impactful POS, merchandise & branding for: Customers retail sites, vehicles, employees, etc. Liaise & exchange with central & other European Business Development & Retail solutions teams. Ensure Customer Marketing plans are fed into the internal communication process for marketing activities. Work indirectly with selected customers through account managers in a coaching, advisory and supportive role to sell-in, implement & review relevant business development & trade activation solutions. Work closely across the marketing teams to ensure consistency & integrated approach. Work with BI Analyst to provide reporting on effectiveness of Continentals customer marketing activities as well information on competitor activities. Monitor costs and work within budget set by Customer Marketing Manager. Management of external agencies, incl. activity briefing, steering, service level measurement. Monitor effectiveness of all customer marketing activities according to agreed KPIs to measure performance. Follow Continental’s Code of Conduct and operate in accordance with the 8th EU Directive. To monitor and ensure consistency in use of all company brand identities. To contribute towards the definition of company brand and corporate values Qualifications, Skills and Experience required: Professional qualification in marketing or related field (ideal). Good understanding of the full marketing mix. Experience in B2B and B2B2C Retail / Trade Marketing. Strong writing skills in English, proof reading & attention to detail. Fluent in English with strong verbal communication skills Up to date with latest trends and marketing best practices. Ability to successfully manage multiple work streams / projects simultaneously. Proactive, innovative and able to take the initiative. Proven marketing experience, ideally in retail and/or B2B and B2B2C marketing. Business Development / Customer Marketing experience. Agency management or agency background. Additional Information Full UK driving licence. Attending customer events that occasionally take place on weekends incl. overnight stays (time back in LIEU). Competitive salary and benefits package. Learning and development opportunities. Must be able to work in the UK and have the right to do so. Hybrid working pattern available (3 days in the offices & 2 working from home)

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