Overview
This role will shape the customer marketing strategy for their propositions. Exciting, high growth consumer finance business.
About Our Client
The client are a high growth, customer-centric financial services firm who are growing their customer strategy and proposition function. They are looking to hire a Strategy Manager who will be central in shaping and guiding how the business delivers for customers at a strategic level. This role will focus on the "what" ensuring the brand strategy and customer propositions are aligned and meaningful.
Job Description
Key responsibilities of the strategy manager:
The role will support two core areas:
1. Customer Propositions & Positioning
o Shape customer propositions by applying a strong understanding of the brand.
o Ensure positioning resonates with different customer groups.
o Use insight to refine propositions and customer experiences over time.
2. Brand Strategy (Customer Focus)
o Manage and deliver the brand strategy for customers.
o Bring the brand to life in a way that helps customers understand and connect with it.
o Use insights from brand activations to evolve how the brand is positioned.
What this role is not:
This is not a traditional Brand Manager role. It will not:
* Create new brands or branding.
* Own brand guidelines, governance, or design systems.
* Work across multiple brands.
Instead, the focus is on using brand strategy and customer insight to guide Marketing, Propositions & Customer Strategy.
The Successful Applicant
The successful candidate:
* Proven experience in customer strategy, propositions, or brand strategy.
* Strong ability to translate brand insight into actionable customer strategies.
* Experience working with cross-functional marketing or proposition teams.
* Excellent communication and influencing skills.
* Strategic thinker with the ability to simplify complex ideas.
What's on Offer
Competitive
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