The Digital Marketing Manager leads BSRIA’s digital marketing activity, managing multi-channel campaigns, website performance, CRM, automation and analytics to improve engagement, lead generation and customer experience.
Duties and Responsibilities
* Develop and deliver the digital marketing strategy aligned to business objectives and customer needs.
* Plan, manage and optimise digital campaigns across SEO/SEM, email, social media, paid search and display channels.
* Manage the website, content, UX and customer journeys, working with internal teams and external partners to maintain a secure, accessible and effective digital presence.
* Manage CRM activity, data quality, reporting and user support, ensuring compliance with data protection requirements.
* Use analytics to monitor campaign, website and channel performance, providing insight and recommendations to improve ROI, engagement and lead generation.
* Implement marketing automation, integrations and process improvements to support lead nurturing and efficient customer communications.
* Communicate openly and respectfully with colleagues, customers and partners.
* Support change, innovation and continuous improvement.
* Deliver high-quality work on time and contribute to commercial, practical and science-based outcomes.
Skills, knowledge and qualifications
* 3–5 years hands‑on digital marketing experience.
* Degree in Marketing, Communications, Business or a related field, or equivalent experience.
* Relevant certifications in CRM, Google Analytics, Google Ads or HubSpot are desirable.
* Strong knowledge of SEO, SEM/PPC, Google Ads and campaign optimisation.
* Confident using analytics tools to track ROI, conversion rates and performance trends.
* Experience with CRM, marketing automation and CMS platforms such as HubSpot, Mailchimp, Marketo or WordPress.
* Strong communication, stakeholder management and agency coordination skills.
* Commercially aware, adaptable and able to lead or support cross‑functional digital projects.
What BSRIA can offer you
* Life Assurance – 4 times annual gross reference salary
* Help@Hand – Online GP Support Services
* 26 Annual Holidays (pro‑ratio) and additional Bank Holidays
* Eye tests
* Electrical Vehicle Charging point in the car park
* Employee well‑being: Employee Assistance Programme (24/7 confidential service)
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