Sales and Market Intelligence Manager Role Purpose To strengthen commercial performance by gathering, analysing and interpreting market, competitor, and customer data. The role supports sales strategy, improves forecasting accuracy and provides insights that guide decision‑making across sales, marketing and product teams. Key Responsibilities * Collect and analyse data on competitors, pricing, customer behaviour and industry trends. * Develop and maintain a market intelligence database for internal stakeholders. * Prepare regular research reports summarising market movements and potential risks or opportunities. * Conduct public and secondary research to support strategic planning. * Monitor and report on sales performance, highlighting variances, trends and improvement opportunities. * Support sales forecasting by reconciling data from multiple sources. * Provide insights that help refine pricing, market positioning and sales outreach. * Produce strategic presentations for internal sales meetings and customer‑facing sessions. * Build competitor profiles including product offerings, pricing approaches, market presence, and strategic activities. * Monitor competitor promotions and market shifts to inform commercial planning. * Create comparison reports and intelligence summaries for internal teams. * Produce executive‑ready presentations with clear visual storyt...