Job Position: Business Development Director for North Africa Reporting to: Senior Vice President Office Location : London Efekta provides the world’s leading AI-powered learning technology. Our mission is to help everyone learn faster and go further by making personal tutoring affordable and accessible. Providing AI Personalized Learning that works alongside human teachers in schools, universities, and global companies. With an AI-driven curriculum, personal AI tutor, and AI teaching assistant, we deliver proven results at large scale. We have extremely ambitious growth plans and are looking for highly talented and motivated salespeople to join us to help fuel these plans. A career with us offers the scale and support of a global organization, and the pace, purpose, and energy of a fast-growing business. We look for thinkers and doers: creative, collaborative, and motivated people who are excited by education, language, and, in a world of AI, the art of the possible. Who you are
1. A driven self-starter with a good instincts, strong ethics, and a proven ability to close complex, strategic deals.
2. Entrepreneurial and resilient, thriving with autonomy and driving results through creativity and persistence.
3. Credible in senior stakeholder conversations, communicating with confidence, empathy and active listening.
4. Naturally curious and commercially sharp, with commitment to continuously learning and adapting.
5. A networker and relationship builder with communication skills that can ‘sell’ us.
6. Exceptional organizational skills and can work accurately in a fast-paced environment.
What you’ll do
7. Develop and execute go-to-market plans tailored to public school entities, private schools and universities, legislation-driven educational programs
8. Engage and influence policymakers, regulators, state legislators, and education administrators to drive initiatives aligned with Efekta's mission
9. Influence or respond to public policy and regulatory changes, often collaborating with lobbyists or Efekta's internal teams
10. Manage full sales cycles: prospecting, proposal design (RFP/RFQ), negotiation, and closure
11. Oversee KPIs such as new partnerships secured, revenue growth, sales funnel velocity, and policy impact
What you’ll bring
12. Minimum 5 years’ sales experience within B2G or B2B.
13. Proven ability to close complex high-value deals with Government and Institutions in your region/country.
14. Understanding of government procurement policy and process, education priorities and ideally a network in the education sector
15. Fluent in Arabic, French and English
16. Experience in EdTech, SAAS, or Publishing is a plus.
Why working at Efekta is great
17. A balance of autonomy and support to develop and follow your own sales strategy.
18. A start up fast paced environment with real potential to create transformative impact in schools and universities around the world if we succeed.
19. Surrounded by passionate talented international teammates who are experts in education, technology and growth and who believe nothing is impossible.
20. A chance to participate in our Global Experience Program, spending time in other offices and teams around the world.
21. A competitive salary (based on track record) and benefits packages
22. Celebrations, global gatherings and anniversary markers, including paid sabbaticals.