Marketing Executive - Software & SaaS | Fully Remote | Up to £45,000
Are you a hands-on marketer with a passion for software and SaaS products? We're working with a forward-thinking tech company looking for a talented Marketing Executive to take ownership of their end-to-end marketing efforts across a growing portfolio of cloud-based solutions.
This fully remote role is perfect for someone who enjoys autonomy, thrives in fast-paced environments, and wants to make a meaningful impact on product positioning, lead generation, and campaign execution.
What You'll Be Doing:
1. Develop and deliver go-to-market strategies for new and existing software products
2. Plan and execute multi-channel marketing campaigns across digital, print, social, and events
3. Collaborate with Sales, Product, and Customer Success teams to align messaging and ensure campaigns support commercial goals
4. Drive digital marketing efforts including SEO, paid advertising, email marketing, and social media management
5. Optimise the company's HubSpot CRM to support lifecycle and customer engagement campaigns
6. Create compelling content and sales enablement materials that guide prospects through the buyer journey
7. Monitor and analyse campaign performance to drive data-led decisions and optimise ROI
8. Support product launches, customer webinars, and software demo events
What We're Looking For:
9. At least 4 years of marketing experience, including 2+ years in software/SaaS product marketing
10. Proven track record of planning and executing successful B2B marketing campaigns
11. Excellent copywriting, storytelling, and communication skills
12. Comfortable working independently and managing multiple projects with minimal supervision
13. Strong experience with tools such as HubSpot, Google Analytics, Figma, or JasperAI
14. A strategic, proactive mindset with the ability to deliver practical, results-driven campaigns
What's in it for You?
15. A fully remote role with a high level of autonomy and impact
16. Opportunity to join an innovation-led company working at the forefront of software and cloud technology
17. Salary up to £45,000, depending on experience
18. A supportive, collaborative team that values creativity, initiative, and growth