What You’ll Be Doing
As the Area Business Lead, you are the leader of revenue growth in your region. Reporting directly to the Sales Director, you will oversee a dynamic field operation comprising Key Account Directors and Account Managers. Your mission is to drive the Reach regional transformation, focusing on acquisition, retention, and the delivery of our diverse media portfolio.
Your key objectives include:
* Strategic Execution: Implementing a robust area plan that aligns with the wider regional strategy while addressing the unique nuances of your local market.
* Driving Performance: Aiming for high-impact results, including a 5% improvement in churn and a 15% boost in acquisition value and volume.
* Data-Led Leadership: Utilizing cutting-edge tools like Salesforce, Buzzboard, and Refract to make analytical decisions and predict future market trends.
* Culture Building: Fostering a high-performance, high-trust environment where your team feels empowered to speak up, grow, and celebrate wins.
* Operational Excellence: Managing a remote-working team of 7-8 direct reports, ensuring consistent coaching, objective setting, and a relentless focus on the customer.
What You Need to Succeed
We are looking for a commercial digital media expert who pairs analytical rigour with an infectious, high-impact personality. You should be someone who doesn’t just manage from a dashboard but inspires from the trenches.
Essential Skills & Experience:
* Proven Sales Leadership: A track record of driving significant revenue growth within a field sales environment.
* Commercial Acumen: Highly numerate with the ability to forecast accurately and identify untapped revenue opportunities.
* Digital & Media Savvy: A deep understanding of digital, national, and regional media landscapes, including experience with ad-serving technology and trading platforms.
* Coaching & Development: A passion for people. You should be an expert at identifying talent, coaching for performance, and building a "safety-to-speak" culture.
* Agility & Pace: The ability to work at high speed, navigate change with charisma, and translate market feedback into actionable product requirements.
* Influence & Communication: Exceptional presentation and face-to-face skills, with the ability to cascade consistent, impactful messages across the region.
You put the customer at the heart of every decision. You are a role model for change, an advocate for your people, and a disciplined strategist who knows that the best way to lead a sales team is to be as sharp as the people you manage.
Ready to lead the future of Reach? Apply today and help us own the next three years.
About Us and Diversity
We are committed to fostering an inclusive workplace where everyone feels welcome and supported. We are an equal opportunities employer and encourage applications from people of all backgrounds and experiences. We are committed to a recruitment process that is fair and welcoming to all, without discrimination on the basis of age, disability, gender identity, ethnicity, religion or belief, sexual orientation, or any other protected characteristic.
What can we offer you?
We’re offering a competitive salary and a range of fantastic benefits to help support you both personally and professionally. These include:
* Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%
* 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme.
* Giving back day - an additional day’s leave each year to support a cause close to your heart
* Enhanced family leave - maternity, paternity and adoption support, eligible after six months’ employment
* Private Healthcare Cash Plan - cover for a range of medical expenses
* Inclusive employer status with events, programmes and networks to celebrate diversity
* Wellbeing support - 24/7 employee assistance programme (EAP)
* Career opportunities - learning & development programmes and strong internal mobility
* We are a member of the 30% Club, supporting gender diversity in leadership
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