The Opportunity We’re partnering with a dynamic, high-street bakery brand undergoing rapid expansion, with over 100 UK sites and strong momentum across retail, delivery, and food-to-go. Known for their fresh, affordable, and crowd-pleasing bakes, this business has become a staple in communities across the South East — and they’re just getting started. To support continued growth, they’re now hiring a Head of New Product Development to lead innovation across their bakery portfolio. This is a pivotal, high-visibility role with huge potential to make a mark in a fast-moving, entrepreneurial environment. The Role As Head of NPD, you’ll own the end-to-end innovation process — from concept through to launch — across sweet and savoury bakery products. Working cross-functionally with production, operations, and marketing, you’ll shape an NPD pipeline that delights customers and drives commercial performance. Key Responsibilities * Lead the full NPD and EPD process, managing concept creation, trials, testing, and store rollout * Develop a commercially driven innovation calendar aligned to seasonal opportunities and customer trends * Collaborate closely with the in-house bakery, supply chain, and operational teams to ensure scalability and consistency * Use insight and market trends to develop forward-thinking, customer-led products * ...