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Customer relations manager

Southampton
The Abbeyfield Society
Manager
£92,480 - £95,840 a year
Posted: 16 October
Offer description

Speedwell Court is a beautiful, purpose built home that provides an exclusive setting and high quality residential and Dementia care to its elderly residents. Staff are committed to looking after the health and wellbeing of residents. This includes providing a range of activities to get involved with, serving delicious, nutritious meals and helping them to enjoy their lives to fullest.

Purpose of the Role

Starting hourly rate: £17.50-£18.60.

Hours: 35 hours per week, with 1 hour unpaid break a day. Monday-Friday.

To lead and deliver activities that achieve occupancy targets for the home, by managing the complete sales process — from initial enquiry to move-in — while developing and implementing local marketing and engagement strategies that raise awareness and drive interest in the service.

Key Responsibilities

Customer Journey Management:

* Be the first and primary point of contact for all on-site prospective residents and their families.
* Deliver engaging and informative show rounds of the home.
* Guide customers through every stage of the admissions process — from eligibility to move-in.
* Maintain a high enquiry-to-admission conversion rate by providing outstanding customer service.
* Track, monitor, and report on all enquiries, conversions, and projected occupancy trends.

Marketing & Community Engagement:

* Develop and implement local marketing plans in line with Abbeyfield's brand and values.
* Organise and attend open days, events, and exhibitions to promote the home.
* Foster strong community links with schools, charities, local businesses, and organisations.
* Manage and grow online profiles on platforms like and Google Reviews.
* Build and maintain strong professional relationships with key stakeholders including GPs, commissioners, hospitals, and local authorities.
* Collaborate with internal teams to ensure cohesive marketing efforts and messaging.

Reporting & Administration:

* Maintain accurate records and databases of enquiries and sales progress.
* Ensure timely completion and processing of all care agreements and paperwork.
* Produce regular reports on activity, market trends, and competitor activity.
* Lead on key marketing events and campaigns, promoting them through social and local media.

About You

Essential:

* Proven ability to lead customer engagement in a service-focused environment.
* Strong relationship-building skills with a customer-first mindset.
* Organised, self-motivated, and results-driven with the ability to manage your own workload.
* Excellent verbal and written communication skills.
* Confident using Microsoft Office and customer databases to manage leads and reporting.
* Capable of working collaboratively with management teams and contributing to strategic planning.

Desirable:

* Previous experience in a sales or customer service role.
* Experience within the care, senior living, or supported housing sectors.

Apply Now

If you're passionate about connecting people to great services, and you're ready to make a real impact in people's lives — we want to hear from you.

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