Copart, a global leader in vehicle remarketing and recycling, is seeking a Marketing Executive to join our team.
In this role, you'll implement marketing strategies and manage external communications and campaigns. Reporting to the Senior Marketing Campaign Manager, you'll collaborate with cross-functional teams (Design, Digital, Operations, Sales) to oversee our Membership portfolio and other brands. The role focuses on driving member/customer acquisition and retention, particularly through impactful email communications, while ensuring the Marketing Plan is executed on time and to a high standard.
Main Responsibilities:
* Lead end-to-end campaign delivery and stakeholder management for Copart and related brands.
* Ensure clear market positioning across offline and online communications.
* Develop and execute strategic campaigns to engage, retain, and grow membership, driving lead generation and revenue growth.
* Design and implement multi-channel marketing initiatives to promote membership benefits.
* Create content, manage communications (e.g., Salesforce Marketing Cloud), and build key relationships.
* Measure campaign success through analysis and reports, optimising marketing effectiveness.
* Drive promotion of new products/services and oversee campaign strategy execution.
* Manage member feedback to enhance satisfaction and marketing impact.
* Implement brand and external communications strategy.
* Develop marketing collateral and conduct ROI analysis to refine strategies.
* Foster cross-functional collaboration and a "one team" culture.
* Perform additional duties as assigned by management.
What we need from you:
Essentials
* Talented commercial marketer with excellent and creative copywriting skills.
* Collaborative work style and a team player
* Experienced in using email platforms, such as Salesforce Marketing Cloud.
* Experience in HTML coding.
* Analytical mindset with the ability to track and measure campaign success.
* Experience of integrated promotional, direct marketing and advertising campaigns.
* Good understanding of digital & social media.
* Confident communicator who will network and develop strong and productive business relationships with our suppliers, agencies and internal stakeholders.
Desirables
* Experience of the automotive sector is desirable but not essential.
* Proven experience in a membership or subscription-based environment.
What we offer you in return:
✨ Time For You: Relax with 23 days of holiday plus bank holidays, and an extra day for a personal special occasion.
🌟 Give Back: Receive a paid day to volunteer for a charity of your choice.
💖 Health & Wellness: Health & Wellness: Healthcare Cash Plan, allowing you to claim cash back on a range of healthcare products and services including dental, optical, chiropody, and specialist consultations, tests, and scans and Virtual GP access.
😊 Appreciating You & Others: Celebrate special moments with access to our Recognition Hub and E-card collection.
💼 Your Future: Join our contributory workplace pension scheme for financial security.
📈 Investment: Purchase shares in our global company at a discounted rate.
🚴 Fitness & Health: Save money while commuting with our Cycle to Work Scheme and access fitness videos and gym discounts.
🛡️ Life Assurance: Enjoy peace of mind with our life insurance coverage.
💸 Exclusive Discounts: Access our deals hub for savings on everyday purchases and family activities.
🎯 Goal Support: Use tools like Mortgage Advice, Life Coaching, and our Money Hub to achieve your goals.
**No agencies please**