Address: Staveley Mill Yard, Back Lane, Staveley, Cumbria LA8 9LR
We are looking for a full-time Assistant Store Manager to support the leadership of our INOV8 brand store in Staveley.
The Forge is our first-ever brand store, opened in April 2021. Located in the Lake District (UK), where our brand was forged in 2003, the store is open 7 days a week. It sells INOV8 branded run, hike and fitness kit for men and women.
This is an exciting opportunity to be part of a growing and dynamic brand.
What you’ll do
As the Assistant Store Manager, you will play a key role in supporting the Store Manager with various responsibilities, including:
* Delivering outstanding customer service, both in-store and during quieter periods, supporting online sales
* Building a sense of community around the store, engaging with customers and local athletes
* Motivating and managing the store team to achieve their best
* Ensuring all colleagues have a strong understanding of INOV8’s products and services
* Driving sales and promoting cost-efficient operations
Who we’re looking for
This hands-on role requires someone who enjoys engaging directly with customers and building a positive team culture. The ideal candidate will have previous retail experience and a genuine passion for fitness, whether that’s gym training, running, or hiking.
Who we are
INOV8 was forged in the fells and mountains of the Lake District and is now a global brand operating in over 60 countries within the run, hike, and gym sectors. We pride ourselves on creating products designed to enhance performance, built with a commitment to bold innovation, toughness, and environmental responsibility.
Our brand stores are more than just shops—they are hubs for community engagement, adventure planning, and connecting athletes with like-minded individuals.
Key Responsibilities (including, but not limited to)
* Delivering excellent customer service in-store and online
* Assisting with leading and managing the store team, including coaching and supporting their well-being
* Providing honest, knowledgeable advice on INOV8 products
* Ensuring the team is kept up to date with product knowledge and store procedures
* Managing customer queries, returns, and complaints both in-store and online
* Overseeing the safety and compliance of the store, including security of stock, cash, and the premises
* Managing stock levels and ensuring effective merchandising and promotional displays
* Maintaining accurate pricing, financial records, and working within store budgets
Requirements
We’re looking for someone with:
* Previous retail experience, preferably with additional responsibilities such as key holding or staff supervision
* Passion for the outdoors, gym, or running experience is preferred
* A demonstrable interest in at least one of our key areas: running, hiking, or gym/training
Benefits
* 34 days holiday, including bank holidays
* Generous free kit allowance and staff discount
* Excellent training and development opportunities, including online learning platforms and apprenticeships
* 24/7 access to BUPA counsellors
* CycleScheme, including e-bikes and accessories
* Eligibility to join the Company’s contributory pension scheme after completing the probationary period
* Death in Service benefit, providing four times your annual salary to your next of kin
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Sales and Business Development
* Industries: Sporting Goods Manufacturing
Note: This description reflects the information provided and excludes non-essential job board boilerplate and alerts. It preserves core responsibilities and qualifications relevant to the role.
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