SHREWSBURY, UK (Hybrid Working - 3 days in the office per week)
A benchmarked salary between £41,060-£46,060. Your salary level is determined by skills and experience within our progression framework.
ROLE OVERVIEW
Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.
The Programmatic Senior Account Manager is a leadership role within the Programmatic team, ideal for an experienced and strategic professional with a deep passion for digital marketing. You will be responsible for the overall success of a portfolio of major client accounts, leading on strategy, execution, and client relationship management, with the support of a dedicated team.
A crucial aspect of this role is to drive operational excellence, shaping scalable processes and defining programmatic best practice, including how we work with the Croudie Network. You will also be a leader and mentor, with direct line management responsibility for Programmatic Executives and Managers. This position requires a strategic mindset, advanced technical knowledge, exceptional client management skills, and a proven ability to lead a team to success.
RESPONSIBILITIES
Key responsibilities include, but are not limited to:
Campaign Management
* Overseeing the day-to-day implementation of programmatic campaigns, ensuring your team delivers excellence in execution and reporting.
* Acting as an agency leader in the use of tools such as DV360, Amazon DSP, Stackadapt, The Trade Desk, and CM360.
* Working closely with a range of trusted partners to support and enhance programmatic campaigns, playing a key role in developing these relationships.
* Strategic planning of programmatic campaigns to ensure they align with and deliver against client objectives.
Data & Reporting
* Ensuring the effective measurement of campaigns, providing insightful reporting that demonstrates value and drives strategic decisions.
* Guaranteeing that all client reports and deliverables are completed accurately and delivered on time by your team.
* Championing the sharing of learnings with the wider Programmatic, Paid Social, PPC, and Analytics teams to improve cross-channel performance.
* Analysing complex data sets to identify strategic opportunities and provide actionable recommendations to clients.
Croudie Network & Internal Processes
* Playing an active role in defining programmatic best practice and creating scalable processes to improve team efficiency.
* Innovating new technologies and ways of working, monitoring market trends to support internal growth and contribute to the tech roadmap.
* Staying up to date with new market tools and programmatic opportunities, sharing knowledge and driving adoption within the wider team.
* Advocating for knowledge sharing and drive the delivery of cross-channel processes and tools.
Client Service & Team Support
* Direct line management of Programmatic Executives and Managers, leading their development through regular 1:1s and performance reviews.
* Providing direction and guidance to your team to ensure the highest standards of communication and client service are maintained.
* Mentoring new team members to help them become operational in their roles quickly and efficiently.
* Contributing to the new business process and oversee the delivery of sales support from the team when required.
PERSON SPECIFICATION
* Extensive experience in Programmatic advertising, with advanced, hands‑on mastery of platforms including DV360, The Trade Desk, Amazon DSP, and CM360.
* Proven track record in leadership, with experience in direct line management and the professional development of junior and mid‑level team members.
* Strategic mindset with the ability to design and execute complex programmatic roadmaps that deliver against high‑level client objectives.
* Exceptional client service and relationship management skills, with the ability to lead senior stakeholder conversations and maintain high standards of communication.
* Highly analytical mind with the ability to interpret complex data sets and translate them into actionable strategic recommendations.
* Expertise in operational excellence, with experience in defining best practices, building scalable processes, and driving team efficiency.
* Strong collaborative skills, with a proven ability to work effectively with external partners and across internal channels such as PPC, Social, and Analytics.
* Exceptional organisational and multitasking abilities, with a focus on overseeing multiple major client accounts simultaneously.
* Impeccable attention to detail, ensuring total accuracy in campaign execution, data measurement, and client reporting.
* Clear passion for digital innovation, with a proactive approach to monitoring market trends and adopting new programmatic technologies.
COMPANY BENEFITS
Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.
Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!
On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:
* Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
* 25 days holiday a year
* Discretionary annual performance based incentive
* Sale commission
* Recruitment referrals bonus
* Health & Wellbeing contribution
* 2 Recharge Days each holiday year
* Ride to Work scheme
* Railcard
* Season Ticket loan
* Home office chair and home office screen
* Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
* Weekly treat: Enjoy a complimentary lunch on us every week
* Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
* Life insurance and income protection
* Medical Cash Plan
* Pension
* Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
* Peer to peer recognition scheme 'bonusly'
* Team off-sites/regular socials
* Year-round holiday parties
* Flexible working options
* Day to make a difference
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
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