Regional Sales Manager – McCurrach on behalf of Carlsberg Britvic
Area Covers: Southeast England (Ideal Locations: Guildford / Brighton / Kent)
Employment Type: Permanent, Full-Time
Salary: up to £43K per annum plus performance-related bonus, company car & fuel card
Overview
Applications for this position will close on the 7th November 2025.
About the Role
With a strong national footprint, Carlsberg Britvic is the largest multi-beverage supplier in the UK. We are seeking a Regional Sales Manager with passion and expertise in driving sales performance ahead of the market, for your region. Your responsibility is to strategically build and strengthen partnerships with key customers in your region. This will help grow Britvic’s share of the soft drinks category through a team of Customer Development Execs in the Convenience Symbol & Independent channel. Are you passionate about sales and dedicated to building and coaching a winning team? If that’s the case, this role is perfect for you!
Responsibilities
* Lead and coach a regional sales team of 10 Customer Development Executives.
* Build and lead a Regional Business Plan to deliver above market sales and share growth across your region.
* Use all available data and insights to build, monitor, review and adapt your business plans.
* Be accountable for and deliver against KPI metrics through building new and established customer relationships and negotiating successful outcomes for both Britvic and your retail customers.
* Develop and maintain a live people plan to include talent management, succession planning and performance improvement where necessary.
* Coach & develop your Customer Development Exec team to deliver the regional plan whilst encouraging and developing a growth mindset across the team.
* Ensure accuracy and maintenance of key business processes.
* Generate actionable insights to motivate change in approach and performance.
* Work collaboratively with Britvic on performance management, reporting, insights & regional business plan accountability.
Qualifications
* You will be a highly competitive sales leader with a burning desire to win in the marketplace and the ability to build that culture within your team.
* Proven track record as a successful Regional Sales Manager or in a similar role within a fast-paced environment - FMCG, Business Development or retail environment.
* Strong strategic mindset to identify long-term goals, devise effective business development strategies, and make informed decisions that drive substantial sales growth and consistently achieve ambitious targets.
* Experienced negotiator who demonstrates the creativity required to find winning solutions.
* Embracing and truly understanding the commercial aspects of the role; highly organised, strong multitasker and a very strong communicator.
* Ability to review and analyse sales data to drive sales performance in a region.
* Being a team player is essential as an inspirational leader of Customer Development Executives to unlock outstanding sales outcomes and build a winning team.
Additional Requirements
Must hold a full UK driving licence and be able to travel nationally.
What We Offer
* Competitive salary
* 25 days paid holidays + public holidays & annual leave purchase scheme
* 15% bonus
* Company car & fuel card, life assurance & access to discounted private healthcare
* Company pension scheme
* Family-friendly working policies (e.g., enhanced maternity & paternity pay)
* Continuous coaching, training and career development
* Access to Employee Assistance Programme – 24/7 support on physical, mental & financial well-being
Location
Southeast England – Guildford / Brighton / Kent
Seniority Level
Mid-Senior level
Employment Type
Full-time
Job Function
Sales and Business Development
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