AsaHeadofChannel&PerformanceMarketing,youwilplayacriticalroleindrivingmeasurablebusinessimpactacrossbothdirectandindirectroutestomarketforaleadingHR,WFMandPayrollsoftwareandservicesprovider. ReportingtotheCMO,youwillleadtheplanning,executionandoptimisationofperformance-ledmarketingstrategiesthatacceleratepipelinegrowthandrevenueacrossallmarketingchannels.Thisincludesbothdirectdemandgenerationandpartner-led,channel-drivencontribution,withastrongfocusoncommercialoutcomes. Youwillownanddeliverthemarketingplantogrowrevenuethroughindirectchannels,workingcloselywithSalesandPartnershipsteamstoensureactivityisalignedtopriorityroutestomarketandrevenueobjectives. Operatingasahands-onseniorleader,youwillanalyse,optimiseandscalemarketingperformanceacrosschannels,ensuringclosealignmentwithcommercialgoalsandsalespriorities.Thisrolerequiresstronganalyticalcapability,experienceworkingacrosschannelandpartnermodels,andaprovenabilitytotranslateperformanceinsightintotangiblepipelineandrevenueimpact. PerformanceStrategy&Optimisation Developandrefineperformancemarketingstrategiesalignedtooverallbusinessgrowthobjectives. Ownperformancemeasurementacrossdirectdemand,partner-sourcedandpartner-influencedpipeline,inpartnershipwithMarketingOperations,SalesOperationsandPartnershipsteams. AnalyseandimprovemarketingresultsacrosschannelstomaximiseROI,pipelinequalityandrevenueimpact. Continuouslyoptimisecampaignsandprogrammesthroughtesting,experimentationandperformanceanalysis. Channel&PartnerPerformanceEnablement Supportthedesignandexecutionofchannelandpartnermarketingprogrammesthatcontributetopipelineandrevenuegrowth. WorkcloselywithSalesandPartnershipsteamstoalignpartneractivitywithcommercialprioritiesandGTMplans. Applyperformancedisciplinetopartnermarketingactivity,includingclearsuccessmetrics,trackingandoptimisation. Contributetothedevelopmentofscalablepartnermarketingframeworks,assetsandplaybooks. Data&Reporting Monitorandreportonkeyperformanceindicators,includingMQLs,SQLs,pipelinecontribution,conversionratesandROIacrossdirectandindirectactivity. Produceclear,executive-readyreportingthatdemonstratesmarketingsimpactoncommercialoutcomes. Useinsighttoinformprioritisation,investmentdecisionsandfutureplanning. StrategicPlanning&Alignment WorkwiththeCMOandseniorstakeholderstobuilddata-drivenmarketingplans. Supportbudgetplanning,forecastingandbusinesscasesformarketinginvestment. Ensuremarketingactivitysupportssalesexecutionandenhancesthecustomerjourneyacrossallroutestomarket. Skills&Experience Significantexperienceleadingperformancemarketing,channelmarketing,partnermarketingorgrowthteams.Mustbeabletodemonstratebothpartnermarketingexperienceandperformancemarketing. Provenexperienceimprovingpipelineandrevenueperformanceacrossdirectandindirectchannels. ExperiencewithinB2BSaaSorenterprisesoftwareenvironments. Strongcapabilityinmarketinganalyticsandperformancereporting(e.g.GoogleAnalytics,Looker,PowerBI). WorkingknowledgeofCRMandmarketingautomationplatforms(e.g.HubSpot). Experiencewithpaidmedia,attributionanddemandchannels. StrongExcel/Sheetsskillsforperformanceandbudgetanalysis. ComfortableusingAItoolstoimproveefficiencyandinsight. Benefits&Culture AtZelliswecreatemarket-leadingHR&Payrollproductsandservices,topowerexceptionalemployeeexperiencessothatyouandyourpeopledobetter.Ourmulti-award-winningproductspayoverfivemillionemployeesayear,withalmosthalf(42%)oftheFTSE100,50%ofthetopretailersand30%ofthetopuniversitiesintheUK&Irelandascustomers,makingusthelargestproviderofPayrollandHRsoftwareandmanagedservices. Ourvisionistobetheclearleaderinpay,reward,analytics,andpeopleexperiences.Werepassionateaboutcreatinganenvironmentwherepeoplewanttojoin,belongto,andbepartofaprogressiveorganisation.Ourvalues,whichweredefinedwithinputfromallofour2,000colleagues,weliveandbreatheeveryday: Unstoppabletogether. Alwayslearning. Makeitcount. Thinkscale. Ourpeoplearecriticaltoourongoingsuccess;wereproudofourinclusiveculturethatgivesyoutheplatformtogrow,challengethestatusquoandplayacrucialroleinfurtherenhancingourmarketpositionastheleadingproviderofHR&Payrollsoftwareandservices.WithZellisyoullhavethechancetostretchandchallengeyourselfinanenvironmentthatsvaried,flexibleandhugelysupportive. Wealsolovetorewardandrecogniseourbrilliantcolleagues.Aspartofyourbenefitspackage,youllreceive: Acompetitivebasesalary. 25daysannualleave,plusyourbirthdayoffandtheopportunitytobuyadditionalholiday. Privatemedicalinsurance. Lifeassurance4xsalary. Enhancedpensionschemewithcompanycontributionsupto8.5%. Ahugerangeofadditionalflexiblebenefitsacrossfinancial&personalwellbeing,lifestyle&leisure.